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Description

Position Overview

The Marketing & Community Relations Manager eads the strategic promotion, sales, and visibility efforts for a leading university-affiliated publishing division. This role oversees the day-to-day operations of marketing, publicity, and sales initiatives, ensuring that publications, authors, and programs reach diverse audiences across academic, cultural, and community settings.

Reporting to senior leadership, this position guides a cross-functional team in aligning marketing, production, and outreach efforts with the organization’s mission to advance inclusive storytelling and educational impact.

Key Responsibilities

Department Leadership

+ Direct and manage the day-to-day operations of the marketing, production, and sales departments.

+ Supervise staff, assign priorities, and coordinate activities across editorial, administrative, and operational teams to ensure efficiency and collaboration.

Marketing Strategy & Implementation

+ Plan and oversee all marketing initiatives, including trade shows, author tours, direct mail campaigns, social media, advertising, and community engagement events.

+ Develop creative strategies to promote books, authors, and institutional partnerships to local, regional, and national audiences.

Operational Oversight

+ Oversee production workflows to ensure projects are completed on time, within budget, and to the highest quality standards.

+ Coordinate with vendors, printers, and distribution partners to support publishing goals.

Leadership Support

+ Serve as acting director during leadership absences, maintaining smooth operations and communication across departments.

+ Represent the program at conferences, campus events, and community initiatives.

Administrative & Strategic Duties

+ Prepare reports, track key performance metrics, and recommend improvements to strengthen operations and outreach.

+ Perform other job-related duties as assigned.

Requirements

Qualifications

+ Bachelor’s degree in Marketing, Communications, Publishing, Business Administration, or a related field (Master’s preferred).

+ Minimum of 3–5 years of progressive experience in publishing, marketing, or university administration.

+ Proven ability to lead cross-functional teams and manage multiple projects in a fast-paced environment.

+ Strong written, verbal, and organizational communication skills.

+ Experience with digital marketing tools, CRM systems, and content management platforms preferred.

+ Familiarity with higher education and cultural engagement initiatives is highly desirable.

Preferred Skills

+ Demonstrated leadership and team management experience.

+ Strategic thinker with the ability to translate ideas into actionable marketing and operational plans.

+ Knowledge of book publishing, distribution, or academic marketing practices.

+ Bilingual (English/Spanish) communication skills are a plus.

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