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Supervisor, Web Content
- Scripps Health (San Diego, CA)
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*This is a benefited, full-time position located in San Diego. Must be local or willing to relocate. You will enjoy comprehensive benefits that cover health & wellness, career development, and retirement options among other benefits.*
*Why join Scripps Health?*
At Scripps Health, your ambition is empowered and your abilities are appreciated:
* Nearly a quarter of our employees have been with Scripps Health for over 10 years.
* Scripps is a Great Place to Work Certified company for 2025.
* Scripps Health has been consistently ranked as a top employer for women, millennials, diversity, and as an overall workplace by various national publications.
* Becker’s Healthcare ranked Scripps Health on its 2024 list of 150 top places to work in health care.
* We have transitional and professional development programs to create a learning environment that enables you to thrive in your specific field as well as in your overall career.
* Our specialties have been nationally recognized for quality in areas such as cardiovascular care, oncology, orthopedics, geriatrics, obstetrics and gynecology, and gastroenterology.
*As a Supervisor, Web Content, you will:*
* Play a key role in shaping the digital experience for millions of patients and families, ensuring our web platforms are optimized for discovery, usability, and conversion.
* Ensure that every page on our site is discoverable, conversion-friendly, and aligned with best-in-class digital standards.
* Lead the development, management, and optimization of web content across Scripps Health’s digital platforms.
* Supervise, coach, and mentor a team of Web Content Specialists, ensuring the creation and maintenance of high-quality, engaging, and informative content that reflects Scripps Health’s commitment to excellence in health care.
* Apply advanced technical SEO and AI-driven search optimization practices, including schema markup, site architecture, crawlability, and page performance optimization.
* Lead a structured conversion rate optimization (CRO) program from hypothesis design to A/B testing and implementation.
* Partner with design and development teams to enhance UX/UI for clarity, accessibility, and improved user journeys.
* Translate SEO and CRO insights into actionable recommendations that inform both content creation and technical implementation.
* Stay ahead of emerging search trends, including Google’s AI Overviews and other AI-driven search features, adapting strategies to maximize visibility.
* Have a strong background in content strategy, SEO, and team leadership within the healthcare industry.
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*Required Education/Experience/Specialized Skills:*
* Bachelor's degree in Marketing, Communications, Journalism, Health Sciences, or a related field.
* 3-5 years of experience in web content management, preferably in the healthcare industry, including supervisory experience.
*Preferred Education/Experience/Specialized Skills/Certification:*
* Strong analytical skills including the understanding of SEO principles and best practices.
* Demonstrated experience with technical SEO (e.g., structured data, site performance, crawlability) and CRO/UX optimization
* Utilize digital performance metrics, usability testing, and search insights to inform and guide content strategy, ensuring high engagement and optimization across all web platforms.
* Excellent writing, editing, and proofreading skills, with a focus on health-related content.
* Proficiency with content management systems (CMS) and web performance measurement tools.
* Strong understanding of emerging search features such as Google’s AI Overviews and their impact on content strategy.
**Job:** **Market/Comm*
**Organization:** **Scripps Health Corp*
**Title:** *Supervisor, Web Content - San Diego*
**Location:** *Central San Diego County-SAN DIEGO-SCRIPPS CORPORATE OFFICES*
**Requisition ID:** *252005736*
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