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Adobe Target - Technical Lead

We are seeking a seasoned Adobe Target Tech Lead with strong project management capabilities. The Target Tech Lead implements, tests, and optimizes web and mobile experiences using Adobe Target for personalization and A/B testing. Key responsibilities include developing and executing personalization campaigns, writing front-end code (HTML, CSS, JavaScript) for tailored experiences, integrating Adobe Target with other Adobe products like Marketo and ensuring proper tagging and tracking. This role requires close collaboration with marketing, UX, and development teams to improve user engagement and conversion rates.

Key Responsibilities:

Technical Leadership:

• Lead the implementation and configuration of Adobe Target across web and mobile platforms, as well as Marketo email channel.

• Architect and maintain robust personalization and testing frameworks.

• Collaborate with Marketo tech lead, marketers, UX designers, and data analysts to ensure seamless integration and execution of experiments.

• Troubleshoot and resolve technical issues related to Adobe Target deployments.

• Provides client training for future personalization and testing frameworks

Project Management:

• Manage end-to-end lifecycle of optimization projects, from ideation to execution and reporting.

• Develop and manage a detailed project plan

• Coordinate with stakeholders across marketing, product, and engineering teams.

• Monitor project progress and proactively address risks and roadblocks.

Strategy & Optimization:

• Translate business goals into actionable testing strategies.

• Analyze test results and provide insights to inform future campaigns.

• Advocate for a data-driven culture and continuous experimentation.

Qualifications:

• 5 years of experience with Adobe Target

• Proven experience in project management, preferably with Agile methodologies.

• Strong understanding of web technologies (HTML, CSS, JavaScript).

• Strong understanding of data sharing between Target and Marketo

• Excellent communication and stakeholder management skills.

• Adobe certifications (Target Architect, Business Practitioner) are a plus.

Preferred Skills:

• Familiarity with Adobe Experience Cloud

• Experience with tag management systems

• Ability to mentor junior team members and foster a collaborative environment.

Life at Capgemini

Capgemini supports all aspects of your well-being throughout the changing stages of your life and career. For eligible employees, we offer:

Flexible work

Healthcare including dental, vision, mental health, and well-being programs

Financial well-being programs such as 401(k) and Employee Share Ownership Plan

Paid time off and paid holidays

Paid parental leave

Family building benefits like adoption assistance, surrogacy, and cryopreservation

Social well-being benefits like subsidized back-up child/elder care and tutoring

Mentoring, coaching and learning programs

Employee Resource Groups

Disaster Relief

About Capgemini

Capgemini is a global business and technology transformation partner, helping organizations to accelerate their dual transition to a digital and sustainable world, while creating tangible impact for enterprises and society. It is a responsible and diverse group of 340,000 team members in more than 50 countries. With its strong over 55-year heritage, Capgemini is trusted by its clients to unlock the value of technology to address the entire breadth of their business needs. It delivers end-to-end services and solutions leveraging strengths from strategy and design to

engineering, all fueled by its market leading capabilities in AI, generative AI, cloud and data, combined with its deep industry expertise and partner ecosystem. The Group reported 2024 global revenues of €22.1 billion.

Get the future you want |** **www.capgemini.com

Disclaimer

Capgemini is an Equal Opportunity Employer encouraging inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to race, national origin, gender identity/expression, age, religion, disability, sexual orientation, genetics, veteran status, marital status or any other characteristic protected by law.

This is a general description of the Duties, Responsibilities and Qualifications required for this position. Physical, mental, sensory or environmental demands may be referenced in an attempt to communicate the manner in which this position traditionally is performed. Whenever necessary to provide individuals with disabilities an equal employment opportunity, Capgemini will consider reasonable accommodations that might involve varying job requirements and/or changing the way this job is performed, provided that such accommodations do not pose an undue hardship.

Capgemini is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodation, please reach out to your recruiting contact.

Please be aware that Capgemini may capture your image (video or screenshot) during the interview process and that image may be used for verification, including during the hiring and onboarding process.

Click the following link for more information on your rights as an Applicant** **http://www.capgemini.com/resources/equal-employment-opportunity-is-the-law

Applicants for employment in the US must have valid work authorization that does not now and/or will not in the future require sponsorship of a visa for employment authorization in the US by Capgemini.

**Job:** _Programmer/Analyst_

**Organization:** _NA APPS LOC PRACTICE_

**Title:** _Adobe Target - Technical Lead_

**Location:** _MI-Grand Rapids_

**Requisition ID:** _082071_