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ABOUT SUBARU

Love. It’s what makes Subaru, Subaru®. As a leading auto brand in the US, we strive to be More Than a Car Company®. Subaru believes in being a positive force in the communities in which we live and work, not just with donations but with actions that set an example for others to follow. That’s what we call our Subaru Love Promise®.

Subaru is a globally renowned automobile manufacturer known for its commitment to innovation, safety, and sustainability. With a rich history dating back to 1953, Subaru has consistently pushed the boundaries of automotive engineering to deliver vehicles that offer not only exceptional performance but also a unique blend of utility and adventure.

Subaru's company culture is built on collaboration, diversity, and a shared passion for our product. We foster an inclusive environment that encourages employees to bring their unique perspectives and talents to the table. Our team members are driven by a common goal: to create exceptional vehicles that inspire and delight our customers.

SUMMARY

This position enhances Subaru ownership experience by leveraging connected services, the MySubaru App, and in-vehicle technology to drive owner retention and service loyalty. This role develops lead-generation programs and strategies that help retailers engage owners, increase service traffic, and increase profitability. The position turns connected vehicle data into actionable insights, leads pilots, and builds scalable programs that ensure Subaru owners return to retailers for parts, service, and repairs.

CORE RESPONSIBILITIES

+ Demand Generation & Program Development

+ Develop and manage service lead programs (Maintenance, Connected Service, Recall, Tow, Parts, Phone) to create actionable demand for retailers.

+ Designs, executes, and refines pilot programs for lead generating initiatives with Field Teams; (Zone Retailer Aftersales Managers and Regional Parts/Service Managers) to validate lead quality, data accuracy, integrates findings and feedback to optimize strategies and ensure seamless transition to national launch.

+ Build customer-facing strategies using connected vehicle and MySubaru data to prompt service visits and strengthen loyalty.

+ Training, Field & Retailer Enablement

+ Equip field teams and retailers with processes, tools, and best practices that convert connected data into service appointments and revenue.

+ Deliver trainings, retailer visits, and presentations at national/regional conferences to promote adoption.

+ Serve as subject matter expert for Fixed Operations service lead handling processes and connected tools.

+ Data, Reporting & Insights

+ Define KPIs and reporting for executive management and field teams to measure lead conversion, service retention, and incremental revenue from connected customers.

+ Partner with IT and vendors to analyze service trends and provide insights that drive proactive customer outreach.

+ Translate connected vehicle and CRM data into field teams/retailer-facing reports that highlight opportunities to capture additional service demand.

+ Technology & Platforms

+ Serve as primary stakeholder for Parts & Service content in MySubaru, ensuring data accuracy and customer engagement.

+ Assist with updates to factory maintenance schedules across communication platforms.

+ Support ServiceView enhancements and train retailers on how to use data to generate service traffic.

+ Collaborate on predictive maintenance initiatives that proactively prompt customers one part replacement between intervals.

+ Cross-Functional Leadership

+ Work with Connected Vehicle Business, Marketing, IT, Customer Advocacy, Service & Quality, SIA, and SBR to align on future connected-vehicle initiatives that increase service demand.

+ Manage vendor relationships to maximize data use and ensure lead handling efficiency.

+ Oversee programs such as Subaru Repair Advantage to capture competitive business and direct tow-related service traffic back to retailers.

REQUIRED SKILLS & PERSONAL QUALIFICATIONS

+ Analytical & Strategic Skills:

+ Strong ability to analyze data and translate insights into actionable demand-generation strategies.

+ Experience developing KPIs, dashboards, and reporting for business impact.

+ Communication & Leadership:

+ Excellent presentation, communication, and training skills; comfortable presentation at national conferences.

+ Ability to influence and collaborate across multiple departments, vendors, and field teams.

+ Technical Skills:

+ Familiarity with CRM, DMS, connected vehicle platforms, and digital service technologies (e.g., MySubaru, Affinitiv & Xtime scheduling platforms, ServiceView).

+ Experience managing vendor integrations and system enhancements.

+ Business Acumen:

+ Deep understanding of aftersales operations and how connected data generates service demand.

+ Ability to balance customer experience, retailer profitability, and operational efficiency.

+ Other:

+ Travel for retailer visits, training, and conferences.

+ Strong project management and critical thinking skills.

EDCUATION & EXPERIENCE REQUIREMENTS

+ Bachelor's Degree in business, marketing, data analytics, or related field required and Master's Degree preferred

+ At least 6-8 years of experience in automotive, aftersales, marketing, or connected services required

WORK ENVIRONMENT

+ Hybrid Role: Remote work 2 days per week (After 90 Days Onboarding)

+ Travel: 25%

COMPENSATION: The recruiting base salary range for this full-time position is $92,000 - $130,000/ year. Within the range, individual pay is determined by factors, including job-related skills, experience, and relevant education or training. Additionally, this role is bonus-eligible, with a target bonus percentage that provides an opportunity to earn even more based on your performance. (Internal Job Grade: M1)

WHY JOIN US? In addition to competitive salary, Subaru offers an amazing benefits package that includes:

Total Rewards & Benefits:

+ Medical, Dental, Vision Plans

+ Pension, Profit Sharing, and 401K Match Offerings

+ 15 Vacation days, 5 Floating Holidays, 5 Sick days, and 9 Company Holidays

+ Tuition Reimbursement Program: $15,000 yearly benefit

+ Vehicle Discount Programs

Learning & Development:

+ Professional growth and development opportunities

+ Direct partnership with senior leadership

+ Formal Mentorship Program

+ LinkedIn Learning License

Visit our Careers landing page for additional information about our compensation and benefit programs.