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By joining Bio-Techne, you’ll join a company with a powerful and positive purpose of enabling cutting-edge research in Life Sciences and Clinical Diagnostics. Bio-Techne, and all of its brands, provides tools for researchers to further treat and prevent disease worldwide.

Pay Range:

Position Summary:

Are you a talented, energetic and collaborative Marketer? We’re looking for a passionate individual eager to grow their life sciences marketing experience within a customer-first team. This Senior Product Marketing Specialist will join the dynamic Reagents Solution Division (RSD) Product Portfolio Marketing team and be responsible for development and execution of high-growth go-to-market, multi-channel, full funnel marketing plans to raise awareness and drive conversion within key life science market segments.

This collaborative individual will need to work effectively across multiple marketing, sales and product management functions, influencing cross-functional teams to drive results for the marketing programs they lead.

The ideal candidate is dynamic, self-motivated, an excellent communicator and will possess a strong understanding of the life science research market, particularly in the areas of cell or protein biology, along with demonstrated skills in market development.

In addition to annual base salary, this position is eligible to receive a target annual cash bonus based on individual and company performance, in accordance with company policy.

Key Responsibilities:

+ Support and lead executionof high-impact go-to-market (GTM) programs to drive revenue growth for our RSD portfolios in key customer segments, including academia, biotech, pharma, immunology, immune cell therapy and regenerative medicine.

+ Develop and writestrategic multi-channel integrated marketing content to acquire and convert new customers and engage, retain, and grow existing customers.

+ Collaborate with product management and scientific applications teams to develop and promote high-value portfolio-specific content across the marketing funnel including brochures, webpages, webinars, posters, and sales tools for new and existing products.

+ Serve as the marketing lead for portfolio marketing programs by communicating with and influencing key stakeholders and cross-functional partners (Product Management, Brand, Marcom) to ensure alignment of marketing plans for new products and on-market product improvements.

+ Maintain a clear marketing calendar and ensure timely delivery of marketing tactics

+ Utilize analytical tools and revenue reporting data to make data-driven marketing decisions to meet or exceed financial and marketing performance objectives.

+ Create product launch toolkits that provide impactful new product messaging and education to our commercial teams, including product training, positioning, key messaging, and customer facing materials.

+ Attend and support industry conferences and tradeshows to generate leads and identify new business opportunities

Education and Experience:

+ Bachelor’s degree in Biology, Biochemistry or related discipline, advanced degree or MBA preferred.

+ 3+ years of marketing experience in the life sciences industry, biotech or related field, product marketing experience preferred.

+ Tactical marketing experience in multiple channels including web, SEO, SEM, display, email, events, and 3rd party advertising.

Knowledge,** **Skills** **and Abilities:

+ Able to develop and communicate the unique value and promise that Bio-Techne products offer to life science research customers

+ Strong copywriting skills with the ability to create promotional scientific content

+ Collaborates easily and effectively with an ability to influence without direct authority

+ Exceptional project management skills, attention to detail, and deadline driven

+ Knowledge of the following key competencies: 4Ps and marketing mix, marketing communication, segmentation, value proposition and marketing program development

+ Strong customer focus in terms of understanding our customer needs, drivers and putting these at the forefront of business decisions

+ Fast and self-starter learner, with ability to work in a dynamic team adapting quickly to a changing environment

+ Understanding of key digital media channels and how they influence customer behavior

+ Possess a curious and enthusiastic attitude, as well as show innovation by piloting new approaches, harnessing key learnings

+ Ability to travel up to 10%

Why Join Bio-Techne:

We offer competitive insurance benefits starting on day one: medical, dental, vision, life, short-term disability, long-term disability, pet, and legal and ID shield.

We invest in our employees’ financial futures through 401k plans, an employee stock purchase plan (ESPP), Health Saving Account (HSA), Flexible Spending Account (FSA), and Dependent Care FSA.

We empower our employees develop their careers through mentorship, promotional opportunities, training and development, tuition reimbursement, internship programs, and more.

We offer employee resource groups, volunteer paid time off, employee events, and charity drives to build a culture of caring and belonging.

We offer an accrued leave policy with paid holidays, paid time off, and paid parental leave.

We foster a culture of empowerment and innovation, where employees feel valued and encouraged to bring their new ideas to the table.

Bio-Techne is an E-Verify Employer in the United States.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

To protect the interests of all, Bio-Techne will not accept unsolicited resumes from any source other than a candidate application. Any unsolicited resumes sent to Bio-Techne will be considered Bio-Techne property.

Bio-Techne empowers researchers in Life Science and Clinical Diagnostics by providing high-quality reagents, instruments, custom manufacturing, and testing services. Our family of brands creates a unique portfolio of products and services.

Science is our passion; it drives us to collaborate, develop, and manufacture award-winning tools that help researchers achieve reproducible and consistent results.