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Principal Objectives

The Marketing Manager Corporate Sales NA is responsible for implementing the Strategic development and full execution of the Consumer Marketing Strategies and Programs across channels, Social campaigns & PR/Influencer Marketing across the Corporate Sales Division including The Cosmetics Company Store (TCCS) channel of sales to drive top line growth alongside the Alternative Retail channels including Warehouse, Vendor, Digital and all corporate initiatives to enhance the Brand Strategy and positioning.

The position is responsible for the development, management, execution and communication of all Marketing programs and updates to the field and various internal brand teams and to Lead, Cultivate and inspire a best-in-class performance marketing team which develops and executes strategic omni-channel 360 marketing plans, with a strong focus on driving new customer acquisition.

Accountabilities

LEADERSHIP

+ Lead, manage, cultivate, and inspire the Marketing Team, continually coach individuals for maximum potential

+ Drive process evolution, creating clarity of ownership, efficiencies of efforts and collaborative planning of all initiatives

+ Leads weekly marketing status to align cross-functionally on priorities

STRATEGY

+ Drive the annual and long-term strategic marketing planning for the Corporate Sales channel in partnership with the Executive Director to achieve plan

+ Develop a marketing strategy and implement events and activities in the FSS to create consumer excitement and to drive traffic and conversion at retail based on plan, history, retail and consumer climate

+ Leverage sales, engagement and customer data to assess strategic opportunities and marketing implications

+ Plan and implement CRM and loyalty strategies customizing programs as needed for all retail channels – including the launch of serialized couponing

+ Develop Digital Marketing strategy for social media – aligning platforms to best reflect brand position and reach focus new customer segments

+ Lead Consumer Engagement (National Events) and Digital Advertising Strategy and execute to drive brand presence, engagement, conversion with consumers

+ Ensure brand DNA is correctly reflected in all consumer facing messaging / assets

Accountabilities (Continued)

PLANNING / PROJECT MANAGEMENT

+ Effectively manage and motivate marketing team to set project priorities, balance workload, maximize resources and meet deadlines

+ Where possible – utilize external resources, such as Creative Content Hub, to increase team capacity

+ Function as Marketing Lead in all collaborations with cross functional leaders (Sales, Creative, Finance, Accounts, Innovation) to deliver the total brand experience across all consumer touch points and 360 integrations, as well as contribute to the development of joint business plans for key corporate initiatives

+ Partner closely with Customer Service and Store Management to solicit feedback, evaluate trends and ensure excellence in execution

+ Research outlet shopper consumer demographics to understand how to best capture their attention & drive conversion

+ Partner with Mall Marketing Management to secure mall insights coupled with ELC CRM and industry data

+ Develop strategic segments to drive loyalty and increased ROI

+ Create strategic customer centric outreach plan, in collaboration with CRM, CDP and Retail Operations, for these segments leveraging concierge communication, serialized coupons, email and SMS

+ Manage customer lists for stores closures to ensure customer capture at closest location

+ Own 360 planning, execution, and communication to deliver regionally relevant activations, across consumer insights, POS/visual merchandising, social, digital, influencer, CRM/Loyalty, and marketing analytics

+ Conceptualize and execute strategic 360 marketing program to develop tailored campaigns, promotions, and marketing events to drive traffic and build basket

+ Research competitive market for new promotional concepts – test to assess effectiveness in driving sales

+ Own seasonal marketing calendar, including product assets, big bet activations, visual merchandising overview and promotion for FSS outlet channel events that successfully achieves plan and anniversaries prior year

+ Ensure integrity of brand DNA, image and guidelines for consumer facing marketing and communications

+ Partner with Creative lead and RDDS on annual basis to assess opportunities for updates

+ Clearly communicate these guidelines to all persons working with or on brand – including social media influencers, advertising partners and vendors

+ Manage visual merchandising element development for FSS and Warehouse Channel

+ Function as Marketing lead in all Retail Design and Development (RDDC) meetings

+ Review and update annual visual merchandising guidelines for relevance and branding

+ Responsible to select store visuals with RDDC – based on brand / product focus and merchandising

+ Own bi-annual refresh (plus updates as needed) of all store evergreen discount signage to maximize impact

+ Develop and present visual merchandising guidelines for peak periods such as Holiday

+ Maintain updated visual merchandising grid including all instore VM elements and quantities required

+ Partner with Field Sales, Retail Ops and RDDS to understand and address visual merchandising updates needed – including light boxes, black-splashes, beautihaul, bay and gondola signage, etc.

+ Own project management of visual elements required for new FSS openings or closures

+ Work with District Managers to secure all visual merchandising data points needed

Accountabilities (Continued)

+ In addition to FSS channel, lead marketing support for alternate channels – including ECOM, Text & Benefits, Corporate Gifting, Warehouse Sale and Vendor Insider Program

+ Collaborate with Alternate Channel Lead / Teams to understand channel objectives and needs

+ In coordination with Leads – develop, present, execute and assess full 360 marketing schedule to drive traffic, conversion and achieve plan

+ Project manage – from concept to completion – all Corporate Sales marketing elements including - collateral, visual merchandising, digital advertising, email, concierge communications, printed material and creative assets – including budget, development, design, translations, artwork rounds, turnover/packaging, procurement, code creation, shipment and replenishment

+ Manage project management tool (airtable) with key data for stakeholders – including timely briefing of Creative Content Hub (Wrike)

+ Ensure on time delivery for all seasonal promotions, national events, store opening/ closing, weekly promotions and VM refreshes

+ Work with external vendors (DCC) to have materials produced on time / within budget

+ Responsible for development of saleable beautihaul (HAWA) bags

+ Partner with RDDC, Creative and vendor (12NY) to assess trends, capture inspiration and develop bag designs

+ Manage creative rounds to ensure on-time initiation of production

+ Assess prior year program, sell through and on hand inventory to propose quantity and bag versions to purchase

+ Initiate supply chain process – including code creation and enrichment, demand input (local market of production) into SAP, purchase order creation and management of shipping and receipt into DC

+ Partner with planning to arrange for timely shipment of bags from DC to FSS throughout year

+ Effectively manage relationships with agencies and vendors supporting Corporate Sales Marketing including social, digital advertising, email, customer engagement, HAWA development, collateral/ print production and mall partnerships

+ Negotiate all contracts, with Executive Director’s assistance, to improve cost and deliverables

+ Follow ELC protocol, engaging Legal, as necessary. Share all contracts with required ELC Accounting contact

+ Manage vendor project timelines to ensure on-time delivery of required assets

+ Lead marketing relationship with Mall Marketing Management

+ Select/project manage mall events and programs, including passport coupons, which will drive traffic

+ Assess, plan, and communicate inventory requirements/ discounts for all promotional activations

+ Ensure key stakeholders are aware of incremental inventory requirements for key five-star promos

+ With adequate lead time for Sales Planning to react, order and ship inventory

+ Host regular meetings with Sales Planning to manage launches and SKU assortment

Accountabilities (Continued)

+ Responsible for GWP product selection – based on margin, GWP qualifier, and on hand inventory

+ Monthly EWP tool review / order for potential inventory to order for upcoming promo GWPs

+ Work closely with DC Management to ensure the timely movement of event inventory

+ Review on-hand, instore inventory for potential GWP products / communicate to team to hold

+ Analyze opportunities for incremental discounts to drive sales, grow basket, increase sell-through

+ Including margin analysis to assess discount rate impact

+ Track and analyze results of all events

+ Analytic rigor and thinking applied and leveraged across all efforts. well versed in looking at internal sales trends, market, and consumers trends to learn, drive projections to predict growth, input towards future and establish proper performance measurements tactics, develop highly predictive program forecasts estimates

+ Manage weekly reporting of campaigns execution on all KPI’s and correlation to business results - identify and share key marketing insight and implications for future direction

+ Create all Marketing presentations for Brands conferences and BRM’s with senior management

+ Collaborate with team to proactively plan out schedule for analysis and presentation development

+ Preplan to ensure team is prepared for successful presentation

+ Manage advertising /marketing budget process

+ Effectively manage marketing budget – focusing spend on highest traffic, ROI opportunities

+ Ensure budget available for YoY advertising buy anniversaries – where productive

+ Drive financial discipline, developing internal capabilities on the team, with focus on profitability

+ Develop Digital Advertising Plan

+ Create quarterly plan for digital advertising to drive traffic and conversion within budget

+ Analyze potential advertising media to optimize reach, unique open, click and potential ROAS for target customer segments

+ Partner with Mall Partners, Decoded agency and media partners to negotiate spend and campaign details

+ Responsible for contract review and completion

+ Evaluate and select key market hubs and doors to geotarget

+ Post campaign impact assessment

Accountabilities (Continued)

+ Email / SMS Communication

+ Create daily email schedule based on promotional calendar – determining cadence and promos to communicate – ensure emails delivered daily

+ Responsible for creative development – including A/B tests to assess best engagement options

+ Review and approve all daily emails for FSS, Warehouse and Vendor Insider to ensure accuracy

+ Monitor integrity of Braze email database in partnership with the CRM and CDP teams

+ Promptly address any issues that arise

+ Lead in CRM/ CDP project to convert current single data base into country specific (US and Canada) databases split by FSS and Warehouse

+ Weekly meetings with CRM team and external agency to ensure optimization of emails and segments

+ Monthly reporting shared with management on users and engagement

+ Partner with CRM and CDP teams to register new SMS channel for communication

+ Develop strategic program to utilize SMS to drive traffic for both FSS and ECOM

+ National Event Schedule

+ Conceptualize, develop, and execute national event calendar focused on optimizing traffic during key shopping moments – including VIP events specifically for top customer

+ Produce all required collateral and printed material for events

+ Develop and present training materials for District and Store Managers

+ Run Social Media platforms for Corporate Sales – including, but not limited to Meta and TikTok and optimize SEO

+ Regularly assess social media engagement levels – utilizing both Social Platform and Dash Hudson data

+ Evaluate opportunities to further social growth

+ Partner with Yext to optimize organic search via added content posting + keep watch over customer reviews

+ Manage google social posts for all new promotions

+ Share monthly report of customer reviews with Field Sales to share success as well as call out service issues that need to be remedied

+ Responsible for all store data updates required in Google

+ Schedule diverse, balanced portfolio of influencer and Corporate Sales content to communicate effectively with key consumer focus segments - growing follows, reach and engagement

+ Brief all influencers to ensure they follow ELC standards

+ Leverage Legal social template to draft agreements with influencers

+ Responsible for promptly paying all influencers and maintaining payment record

+ Coordinate and share Social Media calendar with Field Executive Team

+ Prearrange all influencer shopping date and store credit with District and Store Manager

Qualifications

+ 5+ years of related experience.

+ Position requires an entrepreneurial, flexible, independent, well-organized individual with superior written and verbal communication skills as well as strong negotiation skills

+ Ability and experience conceptualizing and executing 360 marketing programs, consumer insights, events and account management to develop tailored campaigns across multiple channels

+ Thorough knowledge of market/consumer trends

+ Solid experience working with marketing communication channels including social (TikTok, Meta, YouTube and managing influencers), email, digital advertising, SMS messaging, concierge communications

+ Superior customer service skills and ability to effectively interface with multiple departments (Retail Operations, Sales, Account Planning, Finance, Design) internal and external

+ Candidate must demonstrate strong interpersonal skills for good communication, relationship building, presenting to senior leadership, and creating a collaborative team environment.

+ Demonstrate experience with managing, leading and motivating a team (hiring, performance managing, coaching etc.)

+ Candidate must be a detail-oriented, self-starter with the ability to work independently or as part of a team

+ Candidate should also demonstrate the ability to project manage multiple projects in a fast-paced environment with strong creative and brand focus – from start to completion on time

+ Strong computer, analytical skills and judgement required for in depth business review, especially in Excel & PowerPoint

+ Ability to successfully manage marketing budget – directing spending to best ROI impact.

Equal Opportunity Employer

It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact [email protected].