"Alerted.org

Marketing Strategist AdventHealth Population Health

All the benefits and perks you need for you and your family:

Benefits from Day One

Paid Days Off from Day One

Student Loan Repayment Program

Whole Person Wellbeing Resources

Mental Health Resources and Support

Our promise to you:

Joining AdventHealth is about being part of something bigger. Its about belonging to a community that believes in the wholeness of each person, and serves to uplift others in body, mind and spirit. AdventHealth is a place where you can thrive professionally, and grow spiritually, by Extending the Healing Ministry of Christ. Where you will be valued for who you are and the unique experiences you bring to our purpose-minded team. All while understanding that together we are even better.

**Schedule:** Full Time

**Shift:** Monday Friday 8:00am to 5:00pm

**Location:** Maitland, FL (Hybrid)

The role you'll contribute:

The Marketing Strategist works with the Marketing Director to help manage day-to-day marketing planning and execution for key service lines and/or market specific and network/regional strategies. Applies working knowledge of market research, analytics and intel to develop and organize plans that competitively differentiate AdventHealth and ensures the growth of volume, market share, share of spend and overall brand awareness. Builds strong relationships with stakeholders to advance AdventHealths strategic vision. Actively participates in outstanding customer service and accepts responsibility in maintaining relationships that are equally respectful to all.

The value you will bring to the team:

Demonstrates, through behavior, AdventHealths service standards.

Helps manage the day-to-day strategic marketing efforts for assigned service lines a nd/or dedicated markets with an overall regional and network focus for Population Health .

Coordinates with the Research team to develop market analysis and market research and obtains competitor, consumer and/or physician intel to develop effective marketing plans; setting goals, strategies and tactics to ensure operational business goals are met.

Regularly monitors patient volume, market share, online engagement and brand preference; implements tracking mechanisms on marketing initiatives to show success and reconcile ROI.

Develops and maintains physician relationships and create physician marketing strategies, including traditional and digital initiatives to drive physician referrals; collaborating with Physician Relations/Sales team on physician-to-physician marketing strategies; and/or providing effective market opportunities for lectures and events, and community relationships.

Manages and oversees websites related to area of focus for updates or development; collaborates with Digital Strategy team assuring best practices and implementing effective online and social media strategies to drive volume and engagement.

Works collaboratively with Creative team, providing clear objectives and goals, with timely feedback and reasonable deadlines for development of effective deliverables.

Serves as a brand ambassador, ensuring that execution of national and local brand is consistently maintained across all areas to establish/improve overall awareness and perception; planning and execution of health fairs and community events; negotiation and activation of community sponsorships; and/or effective management of community relationships, affiliations and area partnerships.

Manages service line/market-specific budgets, ensuring timely reporting and fiscal responsibility; completes projects and produces materials and/or events within established budget and time parameters.

Provides direct management responsibility for marketing interns and potential for providing direct management of marketing coordinator or specialist; assisting with hiring, retaining and developing a team or individual.

Meets or exceeds customer service level expectations.

The expertise and experiences you'll need to succeed:

**Minimum qualifications** :

Bachelors degree in Marketing, Communications or related field

Florida Drivers License

4 years Marketing experience

Preferred Qualifications:

Previous experience in healthcare industry

This facility is an equal opportunity employer and complies with federal, state and local anti-discrimination laws, regulations and ordinances. The salary range reflects the anticipated base pay range for this position. Individual compensation is determined based on skills, experience and other relevant factors within this pay range. The minimums and maximums for each position may vary based on geographical location.

**Category:** Marketing & Communications

**Organization:** AdventHealth PHSO Resources

**Schedule:** Full-time

**Shift:** 1 - Day

**Req ID:** 25042630

We are an equal opportunity employer and do not tolerate discrimination based on race, color, creed, religion, national origin, sex, marital status, age or disability/handicap with respect to recruitment, selection, placement, promotion, wages, benefits and other terms and conditions of employment.