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Wells Enterprises is looking for a strategic & action-oriented Senior Brand Manager to lead Bomb Pop into its next era of growth. Reporting to the Refreshment Category Director, you will be responsible for the strategic leadership & day-to-day management of the Bomb Pop business. This role requires a self-starter with entrepreneurial skills, effectively running the Bomb Pop business in full – from long term strategy to shorter term results. A great candidate is someone who thrives in autonomy, commands a mix of creative instincts and analytical prowess, and can inspire a diverse cross functional team to work together to achieve complex goals.

Responsibilities Include:

+ Brand Vision & Strategy: Develop, collaborate, and implement brand strategies that grow Bomb Pop’s presence in frozen desserts.

+ New Product Development: Partner with product managers, Innovation partners, R&D, and production experts to identify new products that solve consumer needs while aligning with brand positioning criteria.

+ Holistic General Management: Champion the bottom-line success of the brand, identifying opportunities for improvement and partnering with cross-functional partners to capitalize on their resolution.

+ Consumer Insights & Trends: Strategically conduct & analyze consumer research, market research, and syndicated data analysis to identify trends and inform go-forward plans.

+ Marketing Campaigns & Activation: Lead a non-traditional integrated agency team to plan & execute marketing campaigns that win the hearts and minds of consumers - including tactics such as digital, social, influencer, and traditional advertising – while ensuring brand consistency across all touchpoints.

+ Sales, Retail, and E-Com Partnership: Collaborate with demand partners to connect brand and marketing initiatives with the goals and objectives of our customer partners, driving growth for all.

+ Performance Tracking & Forecasting: Measure and analyze key performance indicators, leveraging findings to adjust strategies and monthly forecasts to meet annual business objectives.

+ Team Leadership: Lead & coach a team of (1) Associate Brand Manager, developing their skills and capabilities while delivering business results you both can be proud of.

Wells Enterprises, Inc. is the largest privately held ice cream manufacturer in the United States. Founded in 1913 by Fred H. Wells and run by the Wells family for generations, the company is an independent operating company of the Ferrero Group, one of the global leaders in sweet, packaged foods.

Wells produces more than 200 million gallons of ice cream per year and distributes products in all 50 states. Wells manufactures its signature brand Blue Bunny®, lower-calorie Halo Top®, the iconic Bomb Pop®, and Blue Ribbon Classics®.

Wells employs nearly 4,000 ice cream aficionados across the country. The company is headquartered in Le Mars, Iowa, where Wells has made Le Mars the “Ice Cream Capital of the World” as the largest manufacturer of ice cream in one location. Wells operates two manufacturing plants in Le Mars, Iowa, a manufacturing plant in Dunkirk, New York, and a manufacturing facility in Henderson, Nevada. Learn more at www.wellsenterprisesinc.com .

What We Offer

At Wells, we’re proud to support our employees with comprehensive benefits that enhance health, financial wellness, and include paid time off (PTO). Eligible employees may also receive an annual incentive bonus based on Company performance. Learn more about our benefits here (https://wellsenterprisesinc.com/news/benefits) .

**Requisition ID** : 2208729