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Digital Content Strategist
- BAE Systems (Mclean, VA)
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Job Description
About the Role :
We re looking for a creative, organized, and collaborative Digital Content Strategist to join our team. This role will lead the development of content and strategies to support campaigns, elevate our storytelling and drive engagement with key audiences. This person will be responsible for planning, creating, and managing content across our internal and external channels, while working closely with our corporate channel leads to ensure alignment with brand voice and digital strategy.
The ideal candidate is both a storyteller and an organizer someone who can craft compelling copy and also manage the editorial calendar to keep a steady drumbeat of content.
Key Responsibilities:
+ Editorial Planning & Calendar
+ Own and manage the content editorial calendar across web, social, and internal channels.
+ Partner with campaign leads to develop content strategies that support our sector/strategy narratives and priority campaigns including features, social media, web, and other digital channels.
+ Track deadlines, approvals, and publishing schedules.
+ Content Development
+ Translate business priorities and complex topics into clear, compelling narratives across digital, social and traditional challenges.
+ Write, edit, and proofread copy for the website, blog, and landing pages.
+ Develop engaging, platform-appropriate copy for social media posts.
+ Create feature/brand journalism content for key internal and external campaigns, adapting content for different audiences and channels while maintaining consistent voice and tone.
+ Collaboration & Coordination
+ Partner with communications colleagues to design content strategies that support campaigns, thought leadership and employee/customer engagement
+ Partner with internal stakeholders (program leads, subject matter experts) to source content ideas.
+ Coordinate with corporate digital and social teams for publishing and channel best practices.
+ Ensure brand and compliance guidelines are met across all content.
+ Collaborate with designer to create high quality assets to support objectives
+ Analyze content performance and adjust the content strategy accordingly
What We Offer:
+ Competitive salary and benefits package
+ Opportunity to work on high-profile campaigns and projects
+ Collaborative and dynamic work environment
+ Professional development and growth opportunities
Required Education, Experience, & Skills
+ 4 years of experience in content creation, marketing, or communications
+ Proven track record of developing and executing successful content strategies
+ Strong writing, editing, and storytelling skills
+ Excellent project management and organizational skills
+ Ability to work in a fast-paced environment and meet deadlines
+ Strong analytical and problem-solving skills
Preferred Education, Experience, & Skills
+ Experience with content strategy frameworks and tools (e.g., content calendars, style guides)
+ Familiarity with AI content generation tools
+ Experience with internal communications and stakeholder management
+ Background in tech or defense journalism is a plus
Pay Information
Full-Time Salary Range: $81156 - $137964
Please note: This range is based on our market pay structures. However, individual salaries are determined by a variety of factors including, but not limited to: business considerations, local market conditions, and internal equity, as well as candidate qualifications, such as skills, education, and experience.
Employee Benefits: At BAE Systems, we support our employees in all aspects of their life, including their health and financial well-being. Regular employees scheduled to work 20 hours per week are offered: health, dental, and vision insurance; health savings accounts; a 401(k) savings plan; disability coverage; and life and accident insurance. We also have an employee assistance program, a legal plan, and other perks including discounts on things like home, auto, and pet insurance. Our leave programs include paid time off, paid holidays, as well as other types of leave, including paid parental, military, bereavement, and any applicable federal and state sick leave. Employees may participate in the company recognition program to receive monetary or non-monetary recognition awards. Other incentives may be available based on position level and/or job specifics.
Digital Content Strategist
117763BR
EEO Career Site Equal Opportunity Employer. Minorities . females . veterans . individuals with disabilities . sexual orientation . gender identity . gender expression
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