• Marketing Strategy Lead

    JPMorgan Chase (Wilmington, DE)


    As the #1 credit card issuer in the U.S., Chase Card Services helps a wide range of consumers and small businesses manage their purchases. We provide the Chase-branded Sapphire, Freedom Slate and Ink cards, as well as cards with some of the world's leading companies - including Amazon Rewards, Marriott Bonvoy, Southwest Rapid Rewards, and United Mileage Plus.

     

    Our teams of talented, diverse, and customer-obsessed colleagues are dedicated to helping our customers reach their financial goals and make the most of their purchases. We take pride in our inclusive culture, where colleagues can bring their whole selves to work, and we support them through continuing education, career growth and programs like our Business Resource Groups, which offer access to leadership, networking and development opportunities.

     

    Marketing Strategy Lead (603) - SMB Card Acquisitions Marketing

     

    The Paid Media Acquisition Strategy Lead is a data-driven strategist responsible for designing and evolving the end-to-end paid media acquisition blueprint-spanning paid search, affiliate, programmatic display, and paid social channels. You will craft channel playbooks, set KPI targets (CPA, ROAS, LTV), embed risk and compliance guardrails, and orchestrate cross-functional teams to execute high-impact campaigns at scale.

    Job Responsibilities

    + Channel Strategy Development - Define and document paid search, affiliate, programmatic, and paid social acquisition frameworks - Establish audience segmentation, bidding approaches, budget allocation models, and risk/compliance checkpoints

    + Cross-Functional Partnership & Governance - Lead strategic alignment forums with horizontal partners: Creative, UX, Legal, and Finance - Translate strategy into clear briefs, roadmaps, and governance processes to ensure on-time, on-budget, and compliant execution - Chair weekly strategy reviews, surface risks early, and adjust tactics to maintain performance and guardrail adherence

    + Strategy-to-Execution Enablement - Collaborate with Media Buying specialists and external agencies to operationalize channel playbooks - Oversee creation of channel-specific assets (keyword sets, affiliate decks, audience targeting, creative optimization) with internal Creative and Execution teams

    + Performance Oversight & Continuous Improvement - Define reporting cadence and KPI dashboards; partner with Analytics to automate insights and anomaly detection - Lead quarterly strategy retrospectives and roadmap refreshes; embed learnings into next-cycle plans - Proactively identify emerging paid media trends, platforms, and risk considerations to keep Chase at the forefront

    Required Qualifications & Skills

    • 5+ years in paid media acquisition strategy roles, with deep expertise in paid search and affiliate ecosystems

    • Demonstrated success designing multi-channel acquisition blueprints that hit CPA/ROAS/LTV targets at scale

    • Experience building governance structures that balance growth with regulatory and risk requirements

    • Strong collaboration and stakeholder-management skills in a matrixed enterprise environment

    • Advanced analytical toolkit: Google Analytics, SQL, Tableau/Looker, Excel; familiarity with attribution modeling

    • Exceptional written and verbal communication-able to translate complex strategy into concise briefs and roadmaps

    • Bachelor's degree in Marketing, Business, Economics, or related field (MBA a plus)

     

    Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.

     

    We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

     

    We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

     

    Equal Opportunity Employer/Disability/Veterans

    Base Pay/Salary

    New York,NY $133,000.00 - $190,000.00 / year