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About Us

A leading global brand experience agency, specializing in the design and execution of award-winning experiences that forge deep connections between brands and audiences. Recognized by Adweek as Experiential Agency of the Year, we bring a unique blend of strategic insight and execution excellence to every brand activation, corporate event, trade show exhibit, and immersive experience. Our commitment to creativity, innovation, and flawless execution drives us to craft impactful experiential marketing solutions that deepen relationships, inspire action, and build trust—all around the world.

Summary

The Experiential Exhibits Sr Manager is responsible for managing Expo Programs and leading a team of Exhibit Programs Producers. This is in conjunction with other Sparks and Freeman offices and services groups/divisions to develop and execute industry-leading experiential marketing programs globally.

Responsible for maintaining and evolving best practice processes and established tools and systems to ensure efficient workflow across teams/accounts to support our business from proposal development through debrief and financial reconciliation of completed programs. Includes developing, assembling, and managing teams to successfully secure, execute, retain and grow Sparks and company business. Responsible for leveraging strategic, creative and operational resources (internal & external) and identifying solutions and leveraging technologies that will set our brand and program delivery apart from our competitors

This position will support our Growth team. It is eligible to work a hybrid schedule, generally requiring work in-office and/or show-site 3 days per week. The ideal candidate will be based out of any of the following locations:

+ Philadelphia, PA

+ Fort Wayne, IN

+ Las Vegas, NV

+ Atlanta, GA

+ Royal Oak, MI

+ Grand Prairie, TX

Essential Duties & Responsibilities

• Manages client Expo Programs.

• Responsible for driving and managing The Expo Program team, budgets, processes, and workflow.

• Demonstrate extensive experience in sourcing and managing all aspects of operations across the live and digital exhibit/tradeshow floor spectrum from strategy & creative development through execution and debrief, including tradeshow floor/exhibit and sponsorship management (space planning, sourcing, hotel and venue management, registration, transportation, F&B, VIP programs, ancillaries/off-sites, security, etc.), and program activations.

• Employ fundamental knowledge in the integration of other production deliverables within the exhibit/expo and sponsorship setting including but not limited to exhibit design and production, message & content production, web & interactive, AV, live performance and entertainment.

• Oversee Expo Programs staff and teams from beginning to end of the events life cycle.

• Mentor and coach team members in an effort to provide development and growth opportunities.

• Resolve team conflicts as necessary.

• Oversee multimillion-dollar client relationship(s) with responsibility for delivery of events, budget and profit management, staffing, client satisfaction, prioritization of all deliverables, and ensuring the quality of work meets agency standards and client objectives.

• Develop an engagement strategy and work with the Expo Program team and other discipline leads to execute it, involving people at the optimal levels for project success and overall account utilization (goals, deliverables, schedule, budget, resources).

• Oversee management of program production and budget profitability by adhering to statements of work and MSAs, making sure work is delivered on budget and reconciled based on agreed upon terms.

• Participate in strategic development of new business.

• Lead the training/mentoring of Expo Program staff on Sparks methodology and operational/production management skills.

• Advocate digital and social engagements to further brand presence and reinforce personal expertise.

• Manage to and participate in the development and execution of the overarching strategic direction of the division. Ensure operational leadership and adherence to the strategic plan.

• Travel to a variety of programs to meet with teams and see the work being delivered.

• Participate in RFP responses and proposals and client interactions for key accounts.

• Improve efficiency and optimize workflow, production and operations by using our internal resources and partner company resources.

• Develop and implement programs across functional groups and multiple agencies including leading team meetings, keeping and tracking timelines, and performing general project management.

• Source and manage both North American and international vendors and divisional partners.

• Analyze current program implementation and operations and makes recommendations for improvement in order to ensure client satisfaction and internal efficiencies.

• Perform other duties as assigned.

Education & Experience

• Bachelor’s degree from four-year accredited college or university.

• Minimum 15 years’ experience in the experiential marketing and events industry specializing in operations, creative and strategy, multi-dimensional design and program development and execution for Fortune 500 clients.

• Experience with various projects types, including live and digital events, brand, and strategic consulting.

• Must have agency experience.

Travel Requirements

Travel up to 25%

What We Offer

Freeman provides benefits that aim to empower our people and their families to thrive mentally, physically, and financially. These are a handful of the types of programs and benefits our full-time people may be eligible for. There may be some variances in specific benefits across regions.

+ Medical, Dental, Vision Insurance

+ Tuition Reimbursement

+ Paid Parental Leave

+ Life, Accident and Disability

+ Retirement with Company Match

+ Paid Time Off

Diversity Commitment

At Freeman, our commitment to diversity and inclusion is helping us to create not only a great place to work, but also an environment where our employees, our customers and our communities around the world can reach their goals and connect with each other. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status and other characteristics protected by federal, state or local laws.

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