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Position Summary...

We’re looking for a hands on leader who can own the end to end email program for Sam’s Club—strategy and execution. You’ll translate business priorities into high impact member emails, design an expressive and clickable primary banner/hero system, and scale personalization across lifecycle and triggered journeys. You’ll know the constraints and realities of email (rendering quirks, deliverability, frequency caps, MPP, clipping) and still deliver results—partnering with internal teams and technical vendors to build, ship, and optimize fast. If you can move seamlessly from keyboard to boardroom—coding, QA’ing, and launching one hour, then aligning senior leaders the next—this role is for you.

What you'll do...

**What** **You’ll** **Do** _(performance objectives & outcomes)_

+ **Assess & set the plan**

+ Audit the **email program** **end** **to** **end** : strategy, creative system (especially the **primary banner/hero** ), templates, personalization/data feeds, triggered journeys, QA, deliverability, frequency, and vendor/ESP setup.

+ Establish baselines and a 12-month **growth roadmap** with quarterly targets for **revenue per send, CTOR, conversion, deliverability, list health** , and **test velocity** .

+ Define the **message architecture** : how a business goal becomes a clear primary message, subject line + preheader, and modular content hierarchy.

+ **Elevate** **creative & execution**

+ Ship a refreshed, **impact first** **hero/banner system** (responsive, darkmode friendly, accessible) that improves **above** **t** **he** **f** **old clarity and click concentration** .

+ Stand up a **test** **and** **l** **e** **arn** **operating cadence** (hypotheses backlog, weekly launches, win repository) for subject lines, hero treatments, CTAs, and layout.

+ Implement a **pre** **-** **send** **QA checklist** (rendering across top inboxes, link validation, tracking, alt text, image weight/clipping guardrails).

+ **Scale personalization & triggers**

+ Operationalize **dynamic personalization** (audience attributes, real-time content, localized offers) using ESP templating (e.g., Liquid/Handlebars) and data feeds.

+ Build or enhance **triggered journeys** (welcome, cart/browse abandon, post purchase, replenishment, renewal/win back). Document **eligibility rules, suppressions, prioritization, and** **fail** **safes** ; ensure sequencing plays nicely with batch sends and frequency caps.

+ Partner with technical vendors/ESP teams to **codify repeatable modules** that can be replicated across marketing and triggered sends.

+ **Deliver** **predictable growth & reliability**

+ Hit/beat your **quarterly email revenue plan** , improving **revenue per email** , **CTOR** , and **conversion** , while **reducing unsubscribes/complaints** and maintaining inbox placement.

+ Publish **dashboards** that matter (program level and journey level) and drive action—test winners promoted to templates, underperformers retired.

+ Maintain **compliance and brand integrity** (CANSPAM, CCPA/GDPR alignment, preference center, member first frequency management, accessibility).

+ **Lead, partner, and improve**

+ Write tight **briefs** , get **hands on the keyboard** to build in the ESP when needed (HTML/CSS/MJML), and **QA** with tools like Litmus/Email on Acid.

+ Coach a high performing team; align with Merch, Creative, Product, Data, and Legal; **guide vendors** to deliver on time, on budget, and to spec.

+ Continuously **de** **risk and** **simplify** : contingency plans for peak, platform changes, and data interruptions; processes that make great work faster.

What** **You’ll** **Bring

+ **1** **0+ years in email and owned channels** , with **end-to-end** **ownership** of a scaled program (strategy → build → launch → measure → iterate).

+ **Hands** **on craft** : ability to turn a business objective into the **primary message** and translate it into a **qualified** **,** **on** **brand** **Sam’s Club email** —from subject line and preheader to an **expressive,** **high impact** **hero/banner** , scannable body, and crisp CTAs.

+ **Technical fluency** : confident editing **HTML/CSS/MJML** , applying **templating languages** (e.g., Liquid/Handlebars), and collaborating with technical vendors on **data driven** **personalization** and dynamic content feeds.

+ **Trigger & logic mastery** : you understand **journey logic** (eligibility, event triggers, suppressions, holdouts, prioritization, recency/frequency), and can document rules that scale across both **marketing** and **triggered** emails.

+ **Personalization at scale** : clear POV on **what to personalize** (offer, creative, timing), **why it matters** , and **how to build it** —from attribute mapping to content assembly—while respecting **privacy and deliverability** guardrails.

+ **Deliverability & constraints savvy** : you know the **limitations of email** (image blocking, Apple MPP, Gmail clipping, spam heuristics) and design around them (alt text, weight budgets, text image balance, sender health, SPF/DKIM/DMARC).

+ **Measurement that moves business** : you set and use **program KPIs** (revenue per send, CTOR, conversion, inbox placement, complaint/bounce rates, list growth quality), and you scale winners into **reusable modules and templates** .

+ **Leadership & partnership** : proven ability to **mentor teams** , align senior stakeholders, and **hold agencies/ESP partners accountable** to contractual terms, quality, and speed—while championing Sam’s Club values, ethics, inclusion, and the Open Door Policy.

If you’re ready to combine **craft excellence** with **operational rigor** —and make every send count for our members— **join us to elevate email at Sam’s Club.**

At Sam's Club, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet!

**-Health benefits** include medical, vision and dental coverage

**-Financial benefits** include 401(k), stock purchase and company-paid life insurance

**-Paid time off benefits** include PTO, parental leave, family care leave, bereavement, jury duty, and voting. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.

For information about PTO, see https://one.walmart.com/notices .

**- Other benefits** include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

For information about benefits and eligibility, see One.Walmart (https://one.walmart.com/) .

The annual salary range for this position is $90,000.00 - $180,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include Regional Pay Zone (RPZ) (based on location).

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Minimum Qualifications...

_Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications._

Bachelor’s degree in Business, Behavioral Science, or related field and 3 years experience in digital media or related field OR 6 years experience

in digital media or related field.

Preferred Qualifications...

_Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications._

Managing Digital Media Vendors, including contract negotiation, Online Display Advertising, Supervisory experience

Masters: Business Administration

Primary Location...

2101 Se Simple Savings Dr, Bentonville, AR 72712-4304, United States of America

Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.

Walmart, Inc. is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, abilities, ideas and opinions- while being inclusive of all people.