• Head of Content Marketing, Citi Wealth

    Citigroup (New York, NY)


    The Head of Content Marketing is a senior leadership role that will define, build, and scale Citi Wealth’s global content marketing agenda. This leader will own the full content ecosystem— ensuring Citi Wealth leads the industry in how content drives client engagement and business growth. A core mandate of this role is to put Citi Wealth at the forefront of AI-powered content creation, personalization, and performance optimization, setting a new benchmark for the industry.

    Key Responsibilities:

    Field & Advisor Client Enablement

    + Deliver a complete suite of marketing content, materials, and playbooks to empower Citi’s advisors and bankers across all segments and regions (Citigold, Citi Private Client, Citi Private Bank, Wealth at Work).

    + Build AI-driven workflows to generate, customize, and distribute compliant, client-ready content at scale.

    + Partner closely with the field to ensure content meets client needs, drives adoption, and differentiates Citi Wealth’s advisory experience.

    Brand & Market Amplification

    + Drive editorial and storytelling excellence, highlighting Citi’s differentiators in Investments, CIO insights, product innovation, and digital capabilities.

    + Amplify executive thought leadership, flagship events, and signature campaigns to global UHNW and HNW audiences.

    + Lead Citi Wealth’s external content presence, in partnership with ESPA, across social channels, positioning the brand as the advisor of choice for the world’s changemakers.

    AI, Martech & Performance

    + Architect and own the content marketing technology stack, integrating AI and automation to transform how Citi creates, personalizes, and measures content.

    + Establish a content performance framework with KPIs that link content investment to business outcomes (engagement, leads, share of wallet, brand equity).

    + Continuously test, optimize, and innovate—ensuring Citi leads the market in intelligent content delivery.

    Leadership & Influence

    + Build and inspire a high-performing global team of content strategists, creators, and technologists.

    + Collaborate across Marketing, Investments, Product, Digital, and Communications to ensure end-to-end integration.

    + Represent Content Marketing at the senior-most levels, influencing strategy and demonstrating the impact of content as a growth driver.

    Qualifications

    + 15+ years in content marketing, communications, or editorial leadership, with a proven track record in financial services or related industries.

    + Demonstrated success in both sales enablement content and large-scale external content campaigns.

    + Expertise in social, digital, and multi-channel content distribution.

    + Advanced knowledge of AI and martech applications for content creation, distribution, and measurement.

    + Exceptional leadership, collaboration, and communication skills within a global matrix organization.

    Education

    Bachelor’s/University degree, Master’s degree preferred

     

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    Job Family Group:

    Marketing

     

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    Job Family:

    Advertising, Branding and Media

     

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    Time Type:

    Full time

     

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    Primary Location:

    New York New York United States

     

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    Primary Location Full Time Salary Range:

    $250,000.00 - $500,000.00

     

    In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

     

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    Most Relevant Skills

     

    Please see the requirements listed above.

     

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    Other Relevant Skills

     

    For complementary skills, please see above and/or contact the recruiter.

     

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    Anticipated Posting Close Date:

    Nov 03, 2025

     

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    _Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law._

     

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    Citi is an equal opportunity and affirmative action employer.

     

    Minority/Female/Veteran/Individuals with Disabilities/Sexual Orientation/Gender Identity.