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At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.

Position Description:

The Website Measurement and Tagging Lead will play a pivotal role in Lilly’s mission to deliver best-in-class web experiences that drive business growth.

In this role, you’ll be responsible for the web measurement strategy and lead the execution of tagging frameworks, empowering teams with data-driven insights that guide optimization and elevate brand site performance.

You’ll partner with product teams, marketers, cross-functional leaders, and senior partners to assess site insights, uncover opportunities, and recommend improvements backed by actionable data. This is a high-impact position for someone who flourishes with turning complexity into clarity and shaping digital experiences that deliver measurable results.

Key Objectives/Deliverables:

Performance Analysis and Optimization

+ Lead weekly reviews of website and campaign performance using analytics tools, maintaining benchmarks, identifying trends, and developing integrated data strategies to report on key performance indicators and inform business decisions.

Collaborator Engagement and Collaboration

+ Collaborate with product and capabilities teams to translate measurement insights into actionable improvements, align strategies with business goals, and empower decision-making through effective collaborator management.

Reporting and Visualization

+ Build and present clear, compelling dashboards and reports for stakeholders, leading partners through measurement strategy processes and developing reporting requirements that distinguish website KPIs from broader business goals.

Strategic Planning and Measurement Framework

+ Champion ongoing measurement and rapid testing (A/B, multivariate) across digital touchpoints, proactively bringing to bear data sources and creating measurement plans to track progress toward brand and business objectives.

Tagging and Compliance

+ Develop and maintain strategic tagging frameworks to track goals and user interactions, ensuring compliance with privacy laws and supporting website launches through accurate measurement implementations.

Training and Support

+ Provide training, documentation, and expert consultation to cross-functional partners on measurement protocols and analytics processes.

Minimum Experience/Personal Skill Requirements:

+ Bachelors Degree

+ 5+ years of experience in website tagging and digital analytics, with expertise in tools such as Adobe Analytics, Customer Journey Analytics, Adobe Data Collection, Medallia, etc.

+ Qualified applicants must be authorized to work in the United States on a full-time basis. Lilly will not provide support for or sponsor work authorization and/or visas for this role.

Additional Preferences:

+ Knowledge of digital marketing, including knowledge of digital advertising platforms (e.g. Meta, TikTok, Reddit, LinkedIn, Google AdWords, Google Search Console, DoubleClick Campaign Manager, DoubleClick Search, etc.), and digital analytics platforms.

+ Google Analytics Certification

+ Able to learn new systems and techniques quickly and effectively

+ Communicate complex ideas in a clear and concise manner to non-technical cross-functional partners, while also communicating technical needs to developers effectively

+ Proven ability to navigate ambiguity

+ Self-starter mentality with drive to complete projects with limited direction, if required

+ Able to influence, collaborate and work effectively on a team

+ Proficient written and oral communication skills

+ Experience working inside a regulated environment

+ Capable of influencing without authority from peer level to VP level

+ Demonstrated Emotional Intelligence

+ Digital marketing experience with general knowledge across tactics with broad understanding of strategies and best practices at a high level.

+ Understand and support use of agile methodologies

+ Exemplify professional experiences working with diverse teams, populations, and cultures

Other Information:

Some travel required (0-10%)

Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form ( https://careers.lilly.com/us/en/workplace-accommodation ) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.

Lilly is proud to be an EEO Employer and does not discriminate on the basis of age, race, color, religion, gender identity, sex, gender expression, sexual orientation, genetic information, ancestry, national origin, protected veteran status, disability, or any other legally protected status.

Our employee resource groups (ERGs) offer strong support networks for their members and are open to all employees. Our current groups include: Africa, Middle East, Central Asia Network, Black Employees at Lilly, Chinese Culture Network, Japanese International Leadership Network (JILN), Lilly India Network, Organization of Latinx at Lilly (OLA), PRIDE (LGBTQ+ Allies), Veterans Leadership Network (VLN), Women’s Initiative for Leading at Lilly (WILL), enAble (for people with disabilities). Learn more about all of our groups.

Actual compensation will depend on a candidate’s education, experience, skills, and geographic location. The anticipated wage for this position is

$58,500 - $137,500

Full-time equivalent employees also will be eligible for a company bonus (depending, in part, on company and individual performance). In addition, Lilly offers a comprehensive benefit program to eligible employees, including eligibility to participate in a company-sponsored 401(k); pension; vacation benefits; eligibility for medical, dental, vision and prescription drug benefits; flexible benefits (e.g., healthcare and/or dependent day care flexible spending accounts); life insurance and death benefits; certain time off and leave of absence benefits; and well-being benefits (e.g., employee assistance program, fitness benefits, and employee clubs and activities).Lilly reserves the right to amend, modify, or terminate its compensation and benefit programs in its sole discretion and Lilly’s compensation practices and guidelines will apply regarding the details of any promotion or transfer of Lilly employees.

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