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LEGENDS & ASM GLOBAL

Two powerhouse companies have joined forces to redefine excellence in sports, entertainment, and live events. Together, we combine unmatched expertise with a global reach, offering end-to-end solutions – from venue development and event booking to revenue strategy and hospitality.

Legends brings a 360-degree, data-driven approach across Global Partnerships, Hospitality, Merchandise, and Attractions, working with top-tier clients to deliver exceptional experiences.

ASM Global, the world leader in venue management and live event production, oversees 350+ iconic venues stadiums, arenas, conventions centers and theaters.

Our organization is committed to building an inclusive, innovative environment where differences drive solutions that benefit our team members, guests, and partners. Guided by our values of respect, integrity, and accountability, we create a workplace where everyone can succeed. Are you ready to be part of the team that is transforming live entertainment? Join us to make legends happen!

ALLEGIANT STADIUM

Located adjacent to the world-famous Las Vegas Strip and home to the Las Vegas Raiders, Allegiant Stadium is an award-winning global events destination. A state-of-the-art, multipurpose venue with a capacity of 65,000, Allegiant Stadium has hosted world-class music artists such as Garth Brooks, The Rolling Stones, Guns N’ Roses, Illenium and BTS with more legendary concerts to come. The fully enclosed stadium is also home to the UNLV Rebels football team and has hosted premier sporting events such as the CONCACAF Gold Cup Final, Pac-12 Championship Game, Las Vegas Bowl, and WWE SummerSlam. The venue also hosted the NFL Pro Bowl in 2022 and has hosted Super Bowl LVIII in 2024. Allegiant Stadium is committed to giving back to the community though numerous diversity, inclusion, and community outreach initiatives.

THE ROLE

The Vice President of Booking is a key member of the senior leadership team, responsible for setting and executing the strategic vision for event programming at Allegiant Stadium. This executive-level role oversees all booking activity across the venue, with a focus on maximizing revenue, growing the venue’s national and global reputation, and delivering a world-class calendar of live entertainment, sports, and special events.

Reporting directly to the General Manager, the VP of Booking will lead the end-to-end booking process, including business development, deal negotiation, and long-range calendar planning. This role will cultivate and manage high-level relationships with top-tier promoters, agents, producers, and content partners across the live events industry. The VP will also work cross-functionally with internal departments—including operations, marketing, premium, and guest services—to ensure seamless execution and optimal results for all booked events.

Essential Duties and Responsibilities

+ Leads the planning, coordination, and execution of all venue booking activities in alignment with direction provided by the General Manager.

Drives utilization of the venue by actively promoting its use and negotiating lease agreements in the best interest of the Stadium, under the guidance of the General Manager

Negotiates contracts and agreements with promoters, agents, and legal representatives to secure premium content and ensure favorable deal terms.

Collaborates with the General Manager and Corporate Sales Team to develop and manage a comprehensive booking strategy focused on maximizing revenue through high-impact events.

Provides strategic input on event-specific staffing requirements to ensure appropriate resource allocation and event success.

Identifies and pursues new booking opportunities—including emerging event types and untapped markets—with a focus on innovative, diverse, and high-profile content across concerts, sports, comedy, family shows, and special events.

Contributes to branding and marketing efforts by supporting the development of sales collateral and event marketing strategies across print, digital, press, trade shows, and social media platforms

Leads or supports special projects and initiatives as assigned by the VP of Booking and/or General Manager.

Qualifications

A minimum education level of: BA/BS Degree (4-year) (Advanced Degree Preferred) A minimum of 10+ years of progressive experience in live entertainment, sports or venue booking Understanding of the facility management industry, including promotions, concerts, family shows, private/corporate events and special events. Experience in contract negotiation, development and execution. Excellent people skills, with an ability to interact effectively and in a professional, diplomatic and mature manner with internal and external clients at all levels as well as VIPs. Exceptional guest and client service capabilities. Must be able to maintain confidentiality and use the utmost discretion when privy to sensitive information. Highly organized with excellent project coordination and project management skills. Must be a self-starter and have ability to work under minimal supervision Resourceful, quick learner and able to handle multiple projects simultaneously. Strong verbal and written communication skills. Must demonstrate excellent communication skills, commitment and dedication to job duties, promptness and timeliness. Capable of working in a fast-paced environment. Enterprising and self-starter with the ability to work with minimal supervision. Must be proficient in Microsoft Word, Excel, Outlook and Power Point. Must be flexible and adaptable to changes, when necessary. Must be able to work evenings, weekends and holidays as required.

NOTE:

The essential responsibilities of this position are described under the headings above. They may be subject to change at any time due to reasonable accommodation or other reasons. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position.

Legends & ASM Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.