• Data Business Analyst

    Insight Global (Parsippany, NJ)


    Job Description

    We are looking for a strategic and detail-oriented Business Analyst to join our team supporting the development of a centralized data management hub for digital marketing analytics. This role will work closely with Snowflake Data Engineers and other stakeholders to translate business needs into technical requirements, define KPIs, and ensure data-driven insights are aligned with campaign goals.

    Key Responsibilities

    - Partner with data engineers and marketing stakeholders to gather and document business requirements for analytics workflows and campaign measurement.

     

    - Define and refine KPIs for digital marketing performance across platforms such as Twitter, LinkedIn, Doximity, Amazon, and Hulu.

     

    - Translate complex data outputs into actionable insights for internal platforms and client-facing reports.

     

    - Create user stories, process maps, and data dictionaries to support development and QA efforts.

     

    - Collaborate on the design and validation of dashboards and reporting tools using PowerBI, Tableau, or similar platforms.

     

    - Support UAT and regression testing by developing test cases and validating data transformations.

     

    - Facilitate stakeholder meetings and ensure alignment between business goals and technical execution.

     

    We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to [email protected] learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.

     

    Skills and Requirements

     

    - 5+ years of experience as a Business Analyst in digital marketing, data analytics, or related domains.

     

    - Strong understanding of digital marketing metrics, campaign performance indicators, and customer engagement analytics.

     

    - Experience working with Snowflake, SQL, and Python-based data workflows is a plus.

     

    - Familiarity with Azure Data Factory and API-based data ingestion processes.