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Director, Marketing Analytics - Acquisition and Paid Media

Dow Jones, New York

About Dow Jones

Dow Jones is a global leader in business news and information, delivering trusted journalism and data to millions of consumers and organizations across print, digital, mobile, and live events. For over 130 years, our brands—including _The Wall Street Journal_ , _Barron's_ , _MarketWatch_ , _Factiva_ , _OPIS_ , and _Dow Jones Risk & Compliance_ —have been synonymous with authority, accuracy, and insight.

We continue to shape the future of information with advanced data analytics, world-class journalism, and innovative digital experiences.

About the Role

Reporting to the **Vice President of Marketing Analytics & Planning** , this role leads the **Acquisition & Paid Media Analytics** function for our consumer brands, including _The Wall Street Journal, Barron's,_ and _MarketWatch._

You will be the **strategic analytics leader** partnering with our **Performance Marketing and Subscription Strategy teams** to maximize marketing efficiency and digital subscription growth. The role would focus heavily on **data and insights engine** that informs where, how, and why we invest.

You will bring a strong grasp of marketing science, digital analytics, and experimentation to shape our acquisition playbook through evidence-based recommendations. Working across Marketing, Finance, and Data teams, you'll drive unified measurement frameworks, ROI modeling, and forecasting tools that power smarter, faster decisions at scale.

Key Responsibilities

1. Lead Data-Driven Acquisition Insights

+ Partner with the Performance Marketing team to translate data into actionable guidance on audience targeting, channel mix, and offer performance.

+ Deliver insights that enhance media efficiency, optimize funnel conversion, and elevate the overall impact of paid and owned channels.

2. Build the Measurement & Optimization Framework

+ Develop and evolve the analytical backbone for acquisition—integrating MMM, attribution, and incrementality testing to understand true media contribution.

+ Create visibility through advanced dashboards and scorecards linking spend, conversions, and LTV outcomes.

3. Shape Strategy Through Analytics Partnership

+ Collaborate with the Subscription Strategy team to inform pricing, offer tests, and acquisition funnel design using quantitative evidence and experimentation results.

+ Serve as a thought partner to senior marketing leaders, connecting data insights to broader business priorities.

4. Drive Experimentation and Continuous Improvement

+ Champion a culture of test-and-learn across campaigns and channels.

+ Design structured experiments to evaluate media, creative, and messaging impact using causal inference and matched-market methods.

5. Forecasting & Scenario Planning

+ Partner with Finance and Marketing leadership to develop forecasts, budget sensitivity models, and ROI simulations to guide quarterly and annual investment planning.

6. Data Infrastructure & Automation Enablement

+ Work with Data Engineering and MarTech to ensure reliable data pipelines, tagging infrastructure, and automation of marketing reporting and model refreshes.

+ Advance dynamic and predictive models for ongoing optimization and pricing intelligence.

7. Executive Storytelling & Influence

+ Synthesize complex analytical findings into clear, compelling narratives that shape marketing and investment decisions.

+ Present insights and recommendations to senior leadership across Marketing, Finance, and the broader organization.

You Have:

+ **12+ years of experience** in marketing analytics or performance media optimization, ideally in subscription, e-commerce, or digital consumer businesses.

+ Proven success in **using data to drive acquisition growth and media efficiency** across paid, owned, and organic channels.

+ Strong proficiency in **digital analytics platforms** (Adobe Analytics, GA4), **media measurement tools** , and **visualization suites** (Tableau, Power BI, Looker).

+ Experience applying **media mix modeling (MMM)** , **incrementality testing** , and **forecasting techniques** to inform marketing strategy.

+ Technical fluency in **SQL, Python, or R** for data manipulation, modeling, and automation.

+ Strong grasp of **customer segmentation, lifetime value analysis, and funnel optimization** .

Exceptional communication skills with the ability to distill complex analyses into clear, actionable recommendations for senior executives.

Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. EEO/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at [email protected]. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.

Business Area: Dow Jones - CMO - Marketing

Job Category: Data Analytics/Warehousing & Business Intelligence

Union Status:

Non-Union role

Pay Range: $155,000 - $195,000

We recognize that attracting the best talent is key to our strategy and success as a company.As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates.The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.

Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.

For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce..

Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.

This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.

Req ID: 49786