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Job Details

Please note: all position postings close at 12:00 A.M. CST on the position closing date

Student Development Specialist

Working Title Enrollment Marketing Coordinator

Position # A00841

Department Recruitment

Employment Status:

Full time (29-40 Hrs)

Type of Employment:

Staff

# of openings:

1

Location:

ASU-Jonesboro

Proposed Salary Range:

Commensurate with Experience

Closing:

11/8/25

Please note: All postings close at 12 A.M. CST on the closing date. A-State participates in E-Verify.

Position Summary:

The Office of Admissions at Arkansas State University is seeking a dynamic and organized Marketing Coordinator to assist with undergraduate recruitment as a key member of the University's Recruitment Team. This position will provide broad, assistant-level support for the overall marketing strategy. The coordinator will help write, build, and deploy multi-channel campaigns that help the university achieve its enrollment marketing goals. This position will report to the Senior Associate Director of Enrollment Marketing & Communications.

Duties & Responsibilities:

Marketing Campaign Support (60%)

+ Assist in the development, planning and implementation of short- and long-term marketing campaigns across but not limited to email, print, texting, and social media.

+ Write, build, and schedule email and text message campaigns to engage intended audiences, utilizing Slate CRM software.

+ Collaborate with vendors to ensure accurate production and delivery of digital and physical marketing materials.

+ Analyze campaign results to help optimize marketing efforts regarding placement, budget, and audience segmentation.

+ Execute paid social media advertising to assist with recruitment goals and initiatives as part of the broader marketing mix.

Content & Communications (20%)

+ Supervise student content creators on projects such as departmental content and events.

+ Create and edit content for various marketing channels, including email, social media, and print materials.

+ Assist in coordinating and setting up interview sessions, video/photo shoots, and meetings to create content.

+ Capture photos and video during events for later use, which may require work after hours or on weekends.

Operational Support (20%)

+ Oversee mailroom operations and supervise mailroom student workers.

+ Manage promotional material inventory by fulfilling requests and conducting weekly audits of inventory levels.

+ Scheduling meetings with media vendors for project management.

Other duties as assigned.

Knowledge/Skills/Abilities:

• Advanced verbal and written communication skills, with the ability to write and edit effective marketing copy.

• Strong interpersonal skills and the ability to work efficiently in a team environment.

• Excellent organizational and planning skills.

• Ability to communicate with a diverse population of stakeholders.

• Knowledge and experience with social media platforms for professional use.

• Familiarity with email marketing and CRM systems is preferred

General Days/Hours:

Monday - Friday

8:00 a.m. - 5:00 p.m.

Additional hours as requested and/or needed

Regular and reliable attendance

Other:

Please note: all position postings close at 12:00 A.M. CST on the position closing date

Experience in marketing through social media preferred

Minimum Qualifications:

The formal education equivalent of an earned Bachelor’s Degree.

Other job-related education and/or experience may be substituted for all or parts of these basic requirements upon approval of the qualifications review committee

E-Verify Participation Notice:

https://www.e-verify.gov/sites/default/files/everify/posters/EVerifyParticipationPoster.pdf

E-Verify Right to Work:

https://www.e-verify.gov/sites/default/files/everify/posters/IER\_RightToWorkPoster%20Eng\_Es.pdf