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Senior Marketing Manager - Campaigns

Brand: HSBC

Area of Interest: Communications and Marketing

Location:

New York, NY, US, 10001

Work style: Hybrid Worker

Date: 28 Oct 2025

In compliance with applicable laws, HSBC is committed to employing only those who are authorized to work in the US. Applicants must be legally authorized to work in the U.S. as HSBC will not engage in immigration sponsorship for this position.

The US Marketing function is focused on supporting the strategic priorities of HSBC US. The function focuses on understanding our clients and identifying, developing and executing the Marketing strategy through campaigns, thought leadership, content and client engagement that strengthen the Corporate and Institutional business at HSBC. This role will manage all campaigns activity within the US CIB marketing portfolio, collaborating with key business and strategy teams. It is an opportunity to align industry expertise with client needs to achieve commercial success.

As our Senior Marketing Manager - Campaigns you will:

+ Lead cross-functional teams to deliver integrated, omni-channel marketing campaigns that boost brand awareness, consideration and client engagement

+ Develop and managing content, including thought leadership pieces, digital content, and client success stories, to support marketing objectives, in conjunction with the Global Content Centre of Excellence team

+ Manage agency stakeholders to deliver creative and media partnerships that support business objectives and build meaningful brand value

+ Craft a cohesive marketing strategy across multiple business segment and product areas that aligns to business outcomes

+ Socialize marketing strategy and plans with senior executives and sales teams, instilling trust and confidence with our stakeholders and partners

+ Work with agency partners on the tracking & analyzing performance metrics for all activity, against the activity objectives

+ Utilize data & insights to continuously refine marketing strategies to optimally reach specific target audiences

+ Understand our marketing technology integration and lead generation process

+ Track action items and deliverables for each project and working closely with the business and wider marketing team to align on KPIs

+ Keep up with industry trends and making recommendations on new creative ideas or strategies we should try or test in our marketing plans

Qualifications

You´ll likely have the following qualifications to succeed in this role:

+ Proven marketing experience, with a focus on commercial marketing within global banking or financial services

+ Proven experience in planning and delivering large-scale, high-impact campaigns

+ Strong understanding of marketing best practices, including audience engagement, lead generation, and measurement

+ Understanding of changing market and marketing landscape and target audience consumption habits

+ Experience managing budgets and driving cost efficiencies

+ Experience managing integrated agency teams

+ Strong project management skills with the ability to manage multiple projects simultaneously under tight deadlines

+ Excellent stakeholder management and interpersonal skills

+ Strong leadership and collaboration skills within global, matrixed organizations

+ Bachelor’s degree preferred; MBA or Master’s in Marketing, Business, or related field preferred.

As an HSBC employee, you will have access to tailored professional development opportunities to ensure you have the right skills for today and tomorrow. We offer a competitive pay and benefits package including a robust Wellness Hub, all in a welcoming and inclusive work environment. You will be empowered to drive HSBC’s engagement with the communities we serve through an industry-leading volunteerism policy, a generous matching gift program, and a comprehensive program of immersive Sustainability and Climate Change Initiatives. You’ll want to join our Employee Resource Groups as they play a central part in life at HSBC, including the development of our employees and networking inside and outside of HSBC. We value difference. We succeed together. We take responsibility. We get it done. And we want you to help us build the bank of the future!

All qualified applicants will receive consideration for employment without regard to age, ancestry, color, race, national origin, ethnicity, disability or medical condition, genetic information, military or veteran service, religion, creed, sex, gender, pregnancy, childbirth, caregiver status, marital status, citizenship or immigration status, sexual orientation, gender identity or expression or any other trait protected by applicable law.

**Nearest Major Market:** Manhattan

**Nearest Secondary Market:** New York City