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Job Description:

ITW Hartness is a world class secondary packaging equipment manufacturer headquartered in the beautiful suburbs of Greenville, SC. Founded on the premise of cutting-edge innovation and a relentless commitment to our customers, ITW Hartness’ world class equipment is designed to our customers’ goals of continuous improvement throughout the production process. ITW Hartness is proud to be a Division of Illinois Tool Works (ITW).

ITW Description:

Since ITW’s founding more than 100 years ago, ITW has become one of the world’s leading diversified manufacturers of specialized industrial equipment, consumables and related service businesses. ITW businesses serve local customers and markets around the globe, with a significant presence in developed as well as emerging markets. The company has operations in 56 countries that employ more than 50,000 women and men who adhere to the highest ethical standards. ITW has 81 businesses divided into 7 Segments, which includes: Welding, Automotive OEM, Food Equipment Group, Construction Products, Polymers & Fluids, Test and Measurement & Electronics, and Specialty.

Take this opportunity to join a successful and enthusiastic global team where you can make a significant impact immediately. You will enjoy a competitive salary and generous benefits that includes health, dental, life and LTD insurance, 401k (with match), and a 100% tuition reimbursement program for those who qualify.

Product Insights Manager:

The **Product Insights Manager** role is an individual contributor reporting to the Director of Strategic Marketing.

**Key Deliverables** :

+ Understand trends and customer pain points by conducting customer, competitor, market analysis and research. Ensure that projects are aligned with the voice of the customer (outside in).

+ Gain market, customer, and competitor insights into the targeted/prioritized growth opportunities.

+ Identify, evaluate, and prioritize actionable growth opportunities. Determine how to gain market share “how to win” – to deliver the division’s targeted growth yield and build action plans for attractive opportunities.

Major Areas of Accountability:

Analyze Data:

+ Review external data from competitors, market studies and end users to identify trends in consumer packaged goods markets.

+ Establish and monitor key performance indicators (KPIs) to measure success.

Collect Feedback :

+ Identify and develop end user contacts in consumer packaged goods markets

+ Invest time with close customer interactions to develop high levels of credibility and trust.

+ Explore and identify pain points that translate into product development opportunities and feed strategic sales pipeline.

+ Coordinate, perform and direct problem definitions, surveys, interviews, and communication as appropriate.

+ Validate opportunities for fit to division strategy.

Identify and evaluate opportunities** **:

+ Synthesize customer and market data to quickly develop in-depth primary market, competitive, and customer insights, and clearly identify customer value drivers and differentiators.

+ Develop a strong customer value proposition, market insights into key growth opportunities aligned with the overall business strategy.

+ Contribute to the development of the growth opportunity list defining opportunities for growth, scale and innovation.

Collaborate across division and functional areas:

+ Effectively position the business for growth with an enterprise-first mindset. Works closely with relevant commercial roles (sales management, key account managers, etc.) and other functions (engineering, sales, operations, finance) to assure proper resources focus and involvement.

Qualifications

+ Bachelor’s degree

+ 3 years of experience in a product-based customer-facing business environment with demonstrated results. Capital equipment experience highly desired.

+ ​Knowledge of product marketing concepts and strategies.

+ Experience with developing research plans and trend analysis.

+ Experience interacting with and presenting to customers and a variety of business stakeholders.

+ Primary and secondary market research experience.

+ Participated in product launch cycles.

+ Experience with engineering stage gate process, preferred.

+ Willing to travel up to 25%

Character Capabilities Required:

+ **Curiosity** - Ability to ask questions and be genuinely interested in what is happening. Listen and observe to truly understand customers’ experiences and insights into how they are acting and performing in their daily work​.

+ **Thrives in ambiguity** - Walks into a project or customer conversation not knowing the outcome or all the answers. Open to new ideas and able to navigate successfully in the grey zone.​

+ **Collaborative** - the ability to seek out the right people (internally and externally) that can help provide critical insights.

+ **Self-Starter** - Passion for the work and strong motivation to drive meaningful results for both customers _and_ the business​.

+ **Resilience** - Ability to manage setbacks and persevere when things do not go as planned. **​**

Credibility Capabilities Required:

+ **Customer Perspective** - Experience (customer/commercial focused, applications, product, etc.) with customers and the ability to gain credibility quickly.

+ **Technical Insight** - Enough technical understanding to gain insight and credibility during customer interactions.

+ **Analysis of Opportunities** - Ability to dive deep into market data and critically analyze/prioritize the feedback from the customers and develop insights by picking out the golden nuggets of information (the 80’s of the feedback).

+ **Storytelling** - Cutting to the chase and clearly explaining the value proposition succinctly (in one slide or paragraph) to the business or the customer.

+ **Methodical** - Understand and trust the process. The process will lead you to the answer but must be methodical in its execution.

Additional information

All your information will be kept confidential according to EEO guidelines.

_ITW is an equal opportunity employer. We value our colleagues’ unique perspectives, experiences and ideas and create workplaces where everyone can develop their careers and perform to their full potential._

_As an equal employment opportunity employer, ITW is committed to equal employment opportunity and fair treatment for employees, beginning with the hiring process and continuing through all aspects of the employment relationship._

_All qualified applicants will receive consideration for employment without regard to race, color, sex, gender identity, sexual orientation, religion, national origin, age, disability, protected Veteran status or any other characteristic protected by applicable federal, state, or local laws._

_ITW is an equal opportunity employer. We value our colleagues’ unique perspectives, experiences and ideas and create workplaces where everyone can develop their careers and perform to their full potential._

_As an equal employment opportunity employer, ITW is committed to equal employment opportunity and fair treatment for employees, beginning with the hiring process and continuing through all aspects of the employment relationship._

_All qualified applicants will receive consideration for employment without regard to race, color, sex, gender identity, sexual orientation, religion, national origin, age, disability, protected Veteran status or any other characteristic protected by applicable federal, state, or local laws._