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Description

PURPOSE: This role will be focused in the setup, execution, and evaluation in A/B and Multivariate testing related to website optimization via Adobe Target, as well as executing and maintaining content targeting initiatives in coordination with the Digital Content & Merchandising team. Responsibilities additionally include monitoring, reporting, and providing guidance on A/B and multivariate testing initiatives, building and maintaining audiences and targeting rules, maintaining and executing website targeted promotional and merchandising contents, reporting on the cross functional execution of global website and digital media for all hyatt.com and hotel websites, providing in-depth reporting and analysis of KPI’s across hyatt.com, the World of Hyatt loyalty program, and site content. POSITION RESPONSIBILITIES • Provide insights and guidance on digital initiatives for Hyatt Digital stakeholders while adhering to shared projects and responsibilities in areas applicable • Monitor, analyze, and provide detailed reporting on website A/B and multivariate test data and communicate discoveries and insights to assist in preparing recommendations for optimizing hyatt.com • Adhere to the testing and optimization ongoing project timeline requirements. • Execute and maintain targeted promotional and merchandising content for hyatt.com surveys, banners, and targeted placements via Adobe Target. • Assist in training other team members within Hyatt Digital, marketing, and field EXPERIENCE AND QUALIFICATIONS: • BA/BS degree in Math, Marketing, Computer Science or other analytical or quantitative area is required • Strong mathematical skills, analytical skills and mastery of web analytics techniques to transform raw data into insights and recommendations that will effectively support decision making processes • Familiarity and experience with website front-end programing languages (HTML, CSS, JavaScript) • Working experience with a digital analytics solutions ( Adobe Marketing Suite/Adobe Analytics, Adobe Target) • Expertise in data collection, development, and reporting data-driven insights and recommendations • Strong quantitative and qualitative skills with proven data interpretation abilities and technical skills • Knowledge of multi-site website functionality, tracking, concepts and tagging infrastructure • Experience with statistical analysis methods and tools (e.g. A/B testing, t-tests, z-tests) • Genuine team player, able to work well and pleasantly in a team and work independently for the team • Ability to communicate effectively with technical and non-technical audiences PREFERRED SKILLS: • 4+ years of relevant work experience as an analyst within the Adobe Marketing Analytics Suite or similar digital analytics solution • Understanding of multivariate statistical analysis, including regression, decision trees and cluster analysis • Understanding of enterprise website tags and tag management. • Strong interest in digital marketing data, including website testing/optimization, reporting/analysis, analytics, optimization and eCommerce trends and capabilities to enhance data collections, architecture, analysis, toolsets and best practices. EDUCATION: BA/BS degree in Math, Marketing, Computer Science or other analytical or quantitative area is required.

Skills

adobe, sql, a/b testing

Top Skills Details

adobe,sql,a/b testing

Additional Skills & Qualifications

6 month contract to start with potential to extend. Not a project based role, this person will be working with the Sales, Meetings, and events Product team providing analytical support to them and ongoing projects.

Experience Level

Intermediate Level

Pay and Benefits

The pay range for this position is $45.00 - $45.00/hr.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, the benefits available for this temporary role may include the following:

• Medical, dental & vision • Critical Illness, Accident, and Hospital • 401(k) Retirement Plan – Pre-tax and Roth post-tax contributions available • Life Insurance (Voluntary Life & AD&D for the employee and dependents) • Short and long-term disability • Health Spending Account (HSA) • Transportation benefits • Employee Assistance Program • Time Off/Leave (PTO, Vacation or Sick Leave)

Workplace Type

This is a fully remote position.

Application Deadline

This position is anticipated to close on Oct 29, 2025.

h4>About TEKsystems:

We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.

The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

About TEKsystems and TEKsystems Global Services

We’re a leading provider of business and technology services. We accelerate business transformation for our customers. Our expertise in strategy, design, execution and operations unlocks business value through a range of solutions. We’re a team of 80,000 strong, working with over 6,000 customers, including 80% of the Fortune 500 across North America, Europe and Asia, who partner with us for our scale, full-stack capabilities and speed. We’re strategic thinkers, hands-on collaborators, helping customers capitalize on change and master the momentum of technology. We’re building tomorrow by delivering business outcomes and making positive impacts in our global communities. TEKsystems and TEKsystems Global Services are Allegis Group companies. Learn more at TEKsystems.com.

The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.