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Retail Management

+ Agree with the ASOM retail sales targets for the area and break down to store level

+ Prepare and conduct productive in store visits:

+ Recommend and get approval from ASOM of monthly journey plans to reflect business priorities and opportunities

+ Ensure complete awareness of stores/airports developments and trends, competition activities, PAX

+ Report any relevant insight to ASOM and recommend relevant adjustments to targets, in store design and VM

+ Use retail reports to discuss, review and manage door performance vs targets

+ Analyze performance against KPIs, including:

+ % mix of business

+ Individual Personal Targets

+ Average Unit Sale

+ Total Daily Sales

+ Brand performance –v- store performance

+ Set up relevant activity planners, weekly and daily targets where required, incentives and any other KPIs to achieve set targets.

+ Coach and motive the team to achieve KPIs/retail sales targets

+ Liaise with in store retail partners to get the support when required and identify any opportunity to drive retail further

Management of Bas

+ Recruit, motivate, lead and manage the BAs on ELC payroll including all people management/employee relations/payroll/commission calculations.

+ OR, when on Retailer Payroll, to approve final interviews, manage team through influencing and encouragement.

+ Use PDP process to set clear objectives, motivate and manage performance/career aspirations

+ Manage Employee Relations issues with support of TR HR and Local Affiliate HR

+ Use HR tools for speedy performance management/records of conversations.

+ Motivate team through regular team communications/meetings.

+ Work with TR HR on sales compensation structures to ensure maximum motivation –v- ROI.

Education

+ Follow through the Education Seminars conducted by the Education team by coaching in-store at every visit, ensuring that new skills, knowledge and techniques are embraced and implemented to a high standard.

Visual Merchandising

+ Ensure correct merchandising (including testers/collateral support material/language strips relevant to PAX mix)

+ Hygiene standards are installed in POS and managed at all times.

+ Ensure digital tools are used properly

+ Report and follow up maintenance issues

Administration

+ Journey Plan – ensure cost and time efficient journey plan built with scope for agility to best manage urgent priorities.

+ Follow up on all necessary emails, business analysis, people management, internal stakeholders, retailer communications

+ Ensure regular communication with ASOM

Description

A. Sales⁃Related Responsibilities Sales Support

• Review retail sales targets and performance of each door on a monthly basis with ASOM

• Analyze performance of business vs. sales objectives, sales trends and competition

• Generate sales reports

• Ensure brand image and visual merchandising are in line with brand standards and philosophy at retail counters

• Coordinate and execute the setup of all promotions, in⁃store programs and activities

• Ensure BAs are aware of the marketing calendar, promotions etc

• Give direction and specific instructions to BAs on how to do their jobs to achieve their sales goals (To individually coach BAs based on their strengths and weaknesses)

Marketing Support

• Coordinate and execute Newness, promotions and in⁃store programs setup in collaboration with ASOM and the Store Design Visual Merchandising team.

• Monitor product trends, performance and identify potential sales opportunities to ASOM and Marketing team.

• Ensure all go⁃to⁃market materials and promotional elements are available on time in store to support launches.

• Provides promotions report to sales & marketing team post⁃campaign implementation as well as competitive intelligence on competitors' programmes.

Supervision and Team Management of Beauty Advisors

• Assist ASOM in recruiting, onboarding, and the management of BA headcount and productivity to ensure sufficient staffing coverage for the counters

• Ensure BA uphold grooming standards of the brand they represent

B. Education

• Train and develop Beauty Advisors Counter Coaching

• Connect with BAs both through Virtual Learning Tools and in⁃store meetings to train and coach on general selling skills i(e.g. how to service customers, how to upsell/ / cross sell, how to improve one's productivity.

• Coach BA's on brand stories, hero products, and other important brand⁃specifics for ELC brands close by on the sales floor

• Utilize E⁃learning platforms, including brand⁃agnostic content, to coach BAs towards improving customer experience and sales productivity.

• Conduct Beauty Advisors/ Generic Staff Training of smaller doors

• Closely collaborate with the Education team to develop all training/ coaching materials based on touchpoint needed. Sales & Education Executives are more likely to focus on brand⁃agnostic topics and to reinforce learnings around branded concepts first introduced by the Education Team

• Coach and motivate BAs based on individual talents and skills to drive sales objectives and brand equity Orientation / Basic New hires training

• Conduct initial on⁃barding for new Beauty Advisors in lower tier doors to ensure that they are well versed on their brands(s) and the travel⁃retail working environment.

C. General ⁃ Spend minimum 70 percent of time in⁃store, working and coaching BAs.

Qualifications

• B.A degree with a minimum of 3 years relevant experience, preferably in the travel retail industry

• Well groomed

• Good organization and communication skills

• Good presentation skills, comfortable with virtual tools such as Zoom, Skype in addition to in⁃person presentations.

• Display empathy, agility with can⁃do attitude

• Proficient in MS Office and Excel

• Comfortable/ Enthusiastic learning new technology platforms

• Willingness to travel

• Proven sales track record

+ Flexibility to travel four days per week – most weeks.

+ Valid driving license/easy access to major International airport

+ Multi-site retail field sales management expertise

+ Successful track record in achievement of area sales results

+ Multi-site people management/influencing skills/employee relations/presentation/negotiation experience

+ High level of emotional intelligence to best manage diverse workforce/maximize business relationships

+ Numeracy and commercial expertise.

Equal Opportunity Employer

It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact [email protected].