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Company description

Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.

Overview

As a Senior CRM Copywriter, you will be responsible for crafting clear, engaging, and conversion-driven copy across CRM channels—including email, direct mail, digital, display/banner ads, and social media. You’ll collaborate closely with art directors and cross-functional partners to execute integrated advertising campaigns that drive customer engagement, retention, and loyalty.

Responsibilities

+ Write clear, engaging, and conversion-driven copy for CRM channels (email, direct mail, digital, display/banner ads, social, etc.).

+ Collaborate closely with art directors to execute integrated advertising campaigns.

+ Develop subject lines, headlines, body copy, and CTAs that reflect brand voice and resonate with segmented audiences.

+ Leverage customer data and insights to personalize messaging and optimize performance.

+ Participate in campaign planning and brainstorming sessions to generate innovative ideas for customer engagement.

+ Adapt tone and messaging to suit different audience segments, lifecycle stages, and campaign objectives.

+ Revise and refine copy based on performance metrics, A/B testing results, and stakeholder feedback.

+ Stay informed on CRM best practices, industry trends, and evolving consumer behaviors.

+ Ensure all copy is accurate, on-brand, and delivered on time across all CRM touchpoints.

+ Maintain a deep understanding of the brand’s products, services, and customer personas.

Qualifications

+ Bachelor’s Degree or higher in advertising, marketing, communications, journalism, English, or a related field.

+ Proven experience writing for CRM channels is required (email, SMS, push, direct mail, etc.).

+ Strong writing and editing skills, with a portfolio showcasing creative and persuasive work across CRM and broader marketing channels.

+ Solid understanding of branding, marketing strategy, and consumer behavior.

+ Ability to collaborate effectively with art directors, strategists, and cross-functional teams.

+ Experience with multiple media formats, including digital, print, video, and social media.

+ Strong time management and adaptability to meet tight deadlines in a fast-paced environment.

+ Creative thinking and problem-solving skills.

+ Proficiency with creative tools (e.g., Adobe Creative Suite, Figma) is a plus.

+ General awareness and understanding of the digital landscape, including online campaigns, mobile experiences, and social media platforms.

+ Enthusiasm, big ideas, and attention to detail.

+ ***Please provide portfolio link and resume when applying***

Additional information

At Publicis Groupe, we offer medical and voluntary benefits to our freelancers and temporary employees. Voluntary benefit options include supplemental medical insurance, transportation, and parking benefits, legal benefits, pet insurance, and auto and home insurance. You must be actively employed for 90 consecutive calendar days in order to be eligible for Publicis medical and voluntary benefits. You will also be eligible to participate in the Publicis 401(k) Plan after you complete 1,000 work hours in a consecutive 12-month period.

Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $35/hr- $48/hr. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/10/25.