• Senior Consumer Insights Manager

    Amazon (Austin, TX)


    Description

    We are looking for an experienced insights professional to lead the WWGS Consumer Insights team and serve as a thought leader in aiding the development of customer-centric, omnichannel business strategies. The ideal candidate will have solid qualitative and quantitative skills, be savvy at translating data into “the story”, have a track record of building strong teams, and be a passionate advocate for the customer’s point of view. In the context of numerous behavioral metrics, this role will lead a team charged with ensuring that business partners also have a rich understanding of who WWGS shoppers are, that they are thinking and feeling, and what their shopping and eating motivations are. The role supports consumer learning needs across WWGS and SSD-G, with emphasis on brand equity, advertising, customer segments, shopping and eating behaviors, e-commerce, category knowledge, and private label.

    Key job responsibilities

    • Leadership of a team Consumer Insights researchers

    • Share insights with L10+ audience.

    • Partner closely with stakeholders across the organization to proactively identify and inform learning needs.

    • Develop and present findings to stakeholders.

    • Consumer advocate ensuring voice of consumer is represented in business decisions.

    • Manage a portfolio of research partners; ensure data integrity and consistency of learnings across data sources.

    • Manage projects ensuring that they meet time and budget parameters.

    • Support team member growth and happiness.

    • Approximately 15% travel required

    Basic Qualifications

    - 6+ years of professional non-internship marketing experience

     

    - Experience using data and metrics to drive improvements

     

    - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

    Preferred Qualifications

    - Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights

     

    - Experience with Salesforce and Tableau

     

    Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

     

    Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

     

    Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $112,800/year in our lowest geographic market up to $186,500/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits . This position will remain posted until filled. Applicants should apply via our internal or external career site.