• Analytics Lead, Strategic Marketing

    Vanguard (Malvern, PA)


    Are you passionate about turning data into actionable insights? Do you thrive in a collaborative environment where your work directly influences strategy and performance? Vanguard is looking for a Strategic Marketing Analytics Lead to join our dynamic team and drive smarter marketing through data. As a Marketing Data Analyst, you will play a pivotal role in leveraging analytics across the marketing ecosystem to shape strategy, measure performance, and drive business outcomes. The ideal candidate thrives in ambiguity, communicates effectively, and brings a consultative mindset to problem-solving.

    Core Responsibilities

    + Partner with marketing stakeholders to understand goals, deliver insights, and contribute to strategic planning and tactical execution of marketing initiatives.

    + Bring structure to business requests, translate requirements into an analytical approach, and lead projects through completion.

    + Lead the development and execution of analytics strategies that support marketing initiatives, including campaign performance, audience segmentation, and product activation measurement.

    + Analyze advertising data to evaluate customer engagement, assess impact and provide actionable insights to improve future campaigns.

    + Build and maintain dashboards and reports that communicate key marketing metrics to stakeholders in a clear and impactful way.

    + Performs analyses of historical data to surface trends and insights using advanced analytical methods. Validates analytical techniques employed by other analysts.

    + Proactively expands knowledge of business and analytics and shares with team members. Shares and documents best practices.

    Qualifications

    + 5+ years of experience in marketing analytics or business intelligence.

    + Proficiency in Tableau, SQL, Excel, and Adobe Analytics.

    + Strong analytical and storytelling skills.

    + Familiarity with advertising measurement solutions, such as Attribution, Marketing Mix Modeling, or Multi-touch Attribution a strong plus

    + Excellent communication and collaboration abilities. Able to interface with non-technical stakeholders (business leaders/marketers) and technical partners (engineers, data architects)

    + Ability to manage multiple priorities and meet deadlines.

     

    At Vanguard, we’re committed to doing what’s right for our clients—and that starts with our crew. You’ll join a purpose-driven company that values integrity, innovation, and inclusion. Here, your work matters. Learn more about our Marketing organization at Vanguard here. (https://explore.vanguard.com/)

     

    Marketing | Vanguard

     

    Special Factors

     

    Sponsorship

     

    Vanguard is not offering visa sponsorship for this position.

     

    About Vanguard

     

    At Vanguard, we don't just have a mission—we're on a mission.

     

    To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.

     

    How We Work

     

    Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.