"Alerted.org

Job Description:

RESPONSIBILITIES

Own Product Strategy and Market Definition

+ Define and execute the product line vision, strategy, and roadmap by integrating competitive analysis, market research, and voice-of-customer insights.

+ Assess market trends and customer needs to define target segments, core use cases, and value propositions for existing and new products.

+ Monitor the competitive landscape to identify differentiation opportunities, technology shifts, and emerging market needs that influence product strategy.

Own Product Portfolio and Financial Management

+ Oversee full product lifecycle management, including product introductions, substitutions, and end-of-life strategies.

+ Evaluate product line profitability by tracking revenue, cost, and margin performance while informing continuous product and pricing improvements.

+ Collaborate cross-functionally to ensure alignment of portfolio priorities with company growth and operational objectives.

Own Pricing and Profitability

+ Lead pricing strategy and competitive positioning by setting list prices, evaluating margins, and maintaining alignment with market conditions.

+ Update internal pricing databases and communicate adjustments to sales and field teams to maintain profit integrity and competitiveness.

+ Analyze sales performance to drive sustainable revenue and margin growth through pricing excellence.

Support Marketing in Go-to-Market Execution and Launch Support

+ Partner with Marketing, Sales, and Operations to create and implement integrated go-to-market plans for new products and enhancements.

+ Support launch execution through product positioning, messaging development, and sales enablement materials.

+ Serve as product advocate at trade shows and events, coordinating planning, setup, demonstrations, and post-event reporting.

Support Marketing and Sales Enablement

+ Assist in developing marketing support materials including white papers, competitive data summaries, product literature, and application briefs.

+ Provide technical expertise to internal and external stakeholders to enhance product awareness and solution differentiation.

+ Partner with Sales to develop qualification tools, product comparison guides, and case studies that highlight use-case viability.

Support Training and Channel Development

+ Design and deliver product training programs for Sales, Customer Service, and channel partners to drive knowledge retention and readiness.

+ Act as training advocate by ensuring consistent communication of product value and differentiation across all customer-facing roles.

+ Create continuing education opportunities for new product introductions and enhancements through webinars, reference guides, and learning modules.

Support Operations and Cross-Functional Leadership

+ Collaborate with Engineering, Quality, and Operations to translate customer feedback and product performance data into actionable improvements and innovation plans.

+ Support post-sales product performance reviews and technical troubleshooting in partnership with Service and Operations teams.

+ Drive continuous improvement initiatives using data-driven methodologies to strengthen product reliability, customer satisfaction, and process efficiency.

POSITION QUALIFICATION REQUIREMENTS

**Education:** A bachelor’s degree in business or related field required; bachelor’s degree in a technical field preferred. Master’s Degree preferred.

Experience/Skills:

+ Minimum five (5) years of Product Management experience, with technical product management background highly preferred.

+ Strong technical aptitude with ability to understand complex product functionality and translate it into customer and business value.

+ Proven ability to manage multiple projects under tight deadlines with strong organizational and multitasking skills.

+ Demonstrated analytical, statistical, and business acumen with expertise in sales analysis and forecasting.

+ Excellent communication skills, both verbal and written, with ability to present effectively to senior leadership, train internal teams, and engage directly with customers.

+ Strong interpersonal, teamwork, and influencing skills with ability to collaborate cross-functionally and drive alignment.

+ Proficiency with project management tools and software; experience with CRM systems, ERP platforms, and BI tools (such as PowerBI) preferred.

OTHER REQUIREMENTS AND CONDITIONS

**Physical/Visual Activities or Demands:** Physical/visual activities or demands that are commonly associated with the performance of the functions of this job.

+ While performing the duties of this job, the employee is constantly required to talk, hear, twist/turn, reach outward, handle/manipulate and grasp objects, stand, walk, and bend. Employee will frequently reach above shoulders and occasionally climb or squat.

+ The employee must carry up to 50 pounds constantly and up to 100 pounds occasionally and push and pull up to 10 pounds constantly and up to 100 pounds occasionally.

+ Specific vision abilities required by this job include concentrated attention, close vision, far vision, depth perception, color vision, and the ability to bring objects into sharp focus.

**Working Conditions:** Working conditions commonly associated with the performance of the functions of this job.

**Machines, Tools, Equipment and Work Aids** that may be representative but not all inclusive of those commonly associated with this position:

**License(s)/Certification(s) Required:** None

This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees may be required to follow other job-related instructions and to perform other job-related duties as requested, subject to all applicable state and federal laws.

Certain job functions described herein may be subject to possible modification in accordance with applicable state and federal laws.

"Commonly associated" is not intended to mean always or only. There are different experiences that suggest other ways or circumstances where reasonable changes or accommodations are appropriate.

All activities, demands, conditions and requirements are linked to essential job functions.

As an Equal Opportunity/Affirmative Action Employer, ITW Marking & Coding does not discriminate in hiring or in the terms and conditions of employment because of an individual's race, color, religion, gender, national origin, age, disability, sexual orientation, marital status, veteran status, arrest record, citizenship or other categories protected by federal, state or local laws. EOE/M/F/Vet/Disability

_ITW is an equal opportunity employer. We value our colleagues’ unique perspectives, experiences and ideas and create workplaces where everyone can develop their careers and perform to their full potential._

_As an equal employment opportunity employer, ITW is committed to equal employment opportunity and fair treatment for employees, beginning with the hiring process and continuing through all aspects of the employment relationship._

_All qualified applicants will receive consideration for employment without regard to race, color, sex, gender identity, sexual orientation, religion, national origin, age, disability, protected Veteran status or any other characteristic protected by applicable federal, state, or local laws._