"Alerted.org

Acts as the voice of media strategy in integrated planning with internal and external partners.

Understands brand strategy and platform and effectively partners with brand marketing and IAT to develop media strategies and partnerships that align with and amplify the brand platform.

Serves as key day-to-day liaison with paid media agency.

Sharing/Collaboration with Domestic and Global partners on plans & learnings.

Build Media and Digital Expertise

Manages investment and channel strategy for multiple media touchpoints including but not limited to: video, audio, social media, mobile, online video, search, display.

Leads development holistic media strategy inclusive of: channel and partner level plan, audience strategy, measurement plan.

Keeps abreast of the evolving media landscape & technology tools. Provides recommendations on required solutions.

Meets with existing and prospective media vendors to evaluate future media opportunities.

Drive Results (Plan, Execute, Measure)

Oversees holistic budget to be executed by team.

Responsible for sharing integrated media plans to key stakeholders.

Manages upfront investment, paid partnerships, and key vendor relationships.

Oversees holistic digital strategy driving in-store sales.

Oversees grand openings, local, and multi-cultural plans.

Partners with consumer insights and agency partners to execute cross-channel measurement studies.

Represent paid media strategy for annual and ad hoc planning processes.

Feedback Loop

Continuously monitors campaign & provides optimizations.

Leads quarterly look-backs & establishes best practices.

Qualifications:

Experience level: Manager.

Minimum 7 years of experience.

Education: Bachelors (required).

Marketing Strategy (7 years of experience is preferred).

JOBID: JN -102025-114758#LI-CELLA#LI-CC1#PLEqual Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact [email protected] offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility). This posting is open for thirty (30) days.