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Microsoft Advertising is transforming campaign optimization through advanced automation, AI, and privacy-safe bidding strategies.

As the **Ads Optimization Principal Product Manager,** you will define and deliver next-generation bidding solutions that maximize advertiser ROI, streamline campaign management, and leverage cutting-edge machine learning to drive performance at scale.

Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.

_Starting January 26, 2026, Microsoft AI (MAI) employees who live within a 50- mile commute of a designated Microsoft office in the U.S. or 25-mile commute of a non-U.S., country-specific location are expected to work from the office at least four days per week. This expectation is subject to local law and may vary by jurisdiction._

Responsibilities

+ Develop and execute the strategy for automated bidding across channels, campaign types, and assets.

+ Prioritize features that deliver measurable advertiser value, including new bid strategies, optimization algorithms, and integration with campaign management platforms.

+ Collaborate to ensure bidding models are accurate, performant, and scalable.

+ Drive the design of intuitive workflows that make automated bidding accessible and actionable for advertisers.

+ Champion experimentation and continuous improvement through A/B testing and performance analytics.

+ Align all bidding solutions with Microsoft’s privacy standards and global regulations (GDPR, CCPA, etc.).

+ Engage with customers through research, betas, and feedback loops to prioritize features that deliver clarity, control, and confidence in campaign outcomes.

Qualifications

Required Qualifications:

+ Bachelor's Degree AND 8+ years experience in product/service/program management or software development

+ OR equivalent experience.

+ 5+ years of experience with shipping optimization, bidding, or analytics products at scale, ideally in advertising or marketing technology.

+ Committed understanding of data models, auction dynamics, and advertiser metrics.

+ Familiarity with AI/ML concepts and practical application in product experiences (e.g., automated bidding, predictive modeling).

Preferred Qualifications:

+ Bachelor's Degree AND 12+ years experience in product/service/program management or software development

+ OR equivalent experience.

+ 4+ years experience taking a product, feature, or experience to market (e.g., design, addressing product market fit, and launch, internal tool/framework).

+ 6+ years experience improving product metrics for a product, feature, or experience in a market (e.g., growing customer base, expanding customer usage, avoiding customer churn).

+ 6+ years experience disrupting a market for a product, feature, or experience (e.g., competitive disruption, taking the place of an established competing product).

+ Knowledge of the Microsoft Ads ecosystem or similar large-scale advertising platforms.

+ Comfort with experimentation frameworks, data visualization, and BI tools

+ Understanding of privacy and compliance requirements in advertising.

+ Dependable communication and stakeholder management skills.

Product Management IC5 - The typical base pay range for this role across the U.S. is USD $139,900 - $274,800 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $188,000 - $304,200 per year.

Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here: https://careers.microsoft.com/us/en/us-corporate-pay

Microsoft will accept applications for the role until November 12, 2025.

Microsoft is an equal opportunity employer. Consistent with applicable law, all qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations (https://careers.microsoft.com/v2/global/en/accessibility.html) .