"Alerted.org

Working as a key business partner with Global Development & Innovation (GDI), Research to Experimentation (RtE), Scientific & Regulatory Affairs (SRA), Product Development (PD), the **Senior Manager of Technical Consumer Research** will develop and lead comprehensive sensory and consumer research to guide and validate the development of complex consumer-centric, technical research to experimentation, as well as core innovation and renovation projects related to ingredients, technology, beverages, packaging, and equipment to deliver an exceptional desired consumer experience in line with our business strategy.

The role's responsibilities are to develop, lead and implement research strategies to acquire advanced foundational knowledge to understand and define fundamental consumer and sensory requirements for all beverage categories, packaging and technologies and to inspire our short term and long-term strategic project pipelines.

Key Responsibilities:

Create sensory and consumer insights to support all ingredient, technology, packaging and equipment for our diverse beverage category initiatives:

+ Build cross-functional relationships and be recognized as a key technical business partner for critical technical initiatives to drive a consumer centric research plan and influence successful outcomes.

+ Develop and lead end-to-end complex sensory and consumer research projects to gain actionable insights to provide technical guidance to the development team.

+ Translate business needs into an actionable sensory and consumer research plan. Build and lead, end-to-end research learning plans, with appropriate consumer and sensory approaches and methodologies, grounded in sound statistically valid data, to enable effective business decisions.

+ Use appropriate statistical analysis techniques and data analytics to decode research data (such as ANOVA, factorial analysis, and various modeling tools) and draw meaningful conclusions.

+ Provide data-driven strategic recommendations on business solutions based on strong technical consumer research and deep understanding of ingredient, technology, package, beverages, equipment and business environment. Identify, evaluate, and mitigate technical risk and rigor along the research process to increase confidence in final business decisions.

+ Define solutions based on an in-depth understanding of consumer needs and competitive landscape.

+ Communicate with clarity and precision by using data-driven, category and consumer knowledge to drive storytelling to drive change and influence stakeholders.

+ Understand and define fundamental consumer and sensory requirements of your categories and inject this knowledge into solution development.

Proactively build Ingredient, Technology, Package, Equipment and Beverage knowledge to support short term and long-range business plans:

+ Co-develop with the RtE technical team a multiyear research plan to create critical sensory and consumer insights to support the technical Innovation agenda in area of Sweetener & Taste System Research and Functional Ingredient Research. Build and leverage product sensory, consumer, and scientific understanding to optimize the research pipeline and identify new opportunities in collaboration with the RtE technical leads.

+ Conduct in collaboration with the foundational sensory & consumer research to maintain a thorough understanding of the consumer relevance & desirability of technologies and understand competitive dynamics influencing technical platforms. Identify drivers of liking and potential white space for future growth.

+ Design and execute experiments to uncover the key drivers of consumer relevance, appeal and/or preference and optimal sensory user experiences for technical solutions.

Be a strategic business partner:

+ Work as a close partner with the R&D categories team, SRA teams. Build cross-functional relationships to drive consumer centric solutions and development within the assigned categories and technology platforms.

+ Be an active member of the global TCR category team to set up processes to build global and regional consumer and sensory insights. Lead regional and global projects for key technology platforms.

Build and leverage knowledge:

+ Take an active part in the GDI global TCR community and partner on research-on-research global projects.

+ Be externally focused: Actively participate in the identification, development, and adoption of new methodologies, including innovative and agile methodologies, data sciences, for example.

+ Continuous review and development of current best practices, research methodologies, and development of creative solutions to complex challenges. Be curious, identify, and try innovative alternative tools that bolster competitive advantage and deliver market leading results.

Qualifications & Requirements:

+ MS/ PhD in Market Research, Food or Sensory Science, Behavioral Psychology or related fields.

+ Minimum 8 years of relevant experience in sensory or consumer research.

+ Proven track record in delivering consumer centric results working in a matrix FMCG organization including R&D, Product Development, Scientific & Regulatory Affairs.

Functional skills and competencies:

+ Human centric research:

+ Sensory & consumer research methodology.

+ Sensory user experience.

+ Social & Behavioral Sciences.

+ Data analysis

+ Statistical data analysis, modeling tools.

+ Data analytics, data visualization.

+ AI & ML (machine learning) principles.

Communication:

+ This role communicates internally with the GDI network and TI&SC teams. External communication with agencies, suppliers, and universities.

+ Strong written and oral communication skills to be able to simplify complex information in a concise format that is appropriate for the audience.

+ Storytelling and building concise business recommendations from data and insights.

+ Advanced influencing skills.

+ Use of AI in advanced communication techniques.

Business partnerships:

+ Cross functional & strategic interactions: Experience interacting with, influencing, and providing guidance to business partners and cross functional peers.

+ Strong problem-solving skills.

+ Strong organizational and time management skills.

+ Build and maintain a strong cross-functional network across the company.

What We Can Do for You

+ You will grow as a member of our creative and multi-cultural R&D Team in Atlanta, in the headquarters of TCCC.

+ You will work in one of the main R&D centers of The Coca-Cola Company, within a multidisciplinary team, supporting innovation for more than 100 countries.

Travel requirements

+ Travel will fluctuate and is projected up to a maximum 10% of the time.

**Skills** Consumer Research; Consumer Behavior Research; Sensory Research; Data Analysis; Cross-Functional Leadership; Influencing; Storytelling; Machine Learning; Behavioral Psychology

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Pay Range:$131,000 - $153,000

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:15

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.