• Director of Marketing

    Insight Global (Austin, TX)


    Job Description

    This fast growing fitness franchise is looking for a strategic and hands-on Director of Marketing to lead brand growth across 100+ locations. Based in Austin, TX and reporting to the CMO, you’ll drive national-to-local marketing execution, manage multi-channel campaigns, and build scalable systems to support rapid expansion.

     

    You’ll oversee a multi-million-dollar budget, lead a high-performing team, and partner across departments to ensure marketing efforts directly fuel revenue, member acquisition, and retention.

     

    We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to [email protected] learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.

     

    Skills and Requirements

     

    - 10+ years of progressive experience in brand marketing, with at least 5 years in a senior or executive leadership role

     

    - Proven success scaling a brand across multi-location environments (preferably 50+ units)

     

    - Strong expertise in multi-channel marketing: organic social, email, SMS, print, billboard, TV, radio, and grassroots/events

     

    - Deep understanding of marketing analytics, ROI modeling, and performance optimization

     

    - Experience managing a multi-million-dollar marketing budget

     

    - Demonstrated ability to tie marketing performance directly to revenue growth

     

    - Strong leadership skills with experience building and managing high-performing teams

     

    - Proven ability to develop and execute promotional calendars, pricing strategies, and acquisition campaigns

     

    - Experience creating repeatable marketing systems and playbooks for scale

     

    - Ability to lead cross-functional collaboration with operations, finance, and field teams

     

    - Bachelor’s degree in Marketing, Business, or related field (MBA preferred) - Experience in fitness, wellness, or lifestyle industries

     

    - Background in franchise or consumer-facing growth brands

     

    - Familiarity with hyper-local marketing and community engagement

     

    - Experience launching new locations or markets at scale

     

    - Comfort in fast-growth, entrepreneurial environments

     

    - Passion for bold, edgy brand campaigns