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Sr. Program Manager (Marketing Transformation)
- Insight Global (Plano, TX)
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Job Description
Day-to-Day:
We are seeking an experienced Program & Change Management Lead to drive a marketing digital transformation pilot. This role will focus on modernizing marketing operations, implementing scalable digital capabilities across omni-channel platforms, and enhancing customer experience through innovative solutions.
Responsibilities:
Driving stakeholder alignment and change management across marketing, analytics, product and digital innovation to deliver transformation milestones.
Coordinating vendor and partner relationships (e.g., system integrators, creative agencies).
Establishing governance frameworks, KPIs, and reporting structures.
Documenting transformation business case and associated roadmap timeline.
Lead planning and facilitation of RFP process across internal stakeholders and external partners and agencies.
Discovery around key program priorities including but not limited to:
Digital Properties/ Content Supply Chain
Web Platform Consolidation
AI for content creation utilizing CAD images
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to [email protected] learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.
Skills and Requirements
8+ years in enterprise program management or change management roles, preferably in marketing or digital transformation initiatives.
Proven track record of leading cross-functional teams and managing complex programs.
Strong knowledge of marketing operations and digital platforms.
Expertise in governance frameworks, KPI development, and reporting.
Excellent vendor management and negotiation skills.
Strong facilitation and communication abilities.
Bachelor’s degree in business, Marketing, or related field
Onsite work in Plano, TX (3x a week) Familiarity with AI-driven content creation and CAD image workflows
Masters Degree
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