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The **Senior Manager, Creative Copy** is the voice behind Goodyear’s brand portfolio. This role leads the development of messaging systems, brand narratives, and copywriting standards across all channels from film and digital to retail and partner communications. You’ll manage the Senior Copywriter and collaborate closely with the Creative director of Design to deliver platform ideas that drive performance and move markets.

What You’ll Do

+ Create and maintain brand voice guidelines and messaging frameworks.

+ Write and approve copy for ads, videos, websites, social media, retail, and partner channels.

+ Supervise and mentor the Senior Copywriter.

+ Work with the Design team to develop big ideas and creative platforms.

+ Craft scripts, product stories, retail messaging, and executive communications.

+ Partner with regional teams to adapt messaging and manage legal approvals.

+ Set up workflows, manage version control, and track performance to improve results.

What We’re Looking For

+ Bachelor’s degree in advertising, Communications, English, Journalism or a related field (or portfolio equivalency).

+ 8 or more years of experience in brand/agency creative, leading copy across integrated campaigns and content systems.

+ Produced work across channels (film, digital, social, retail) with measurable impact.

+ Experience coaching writers, setting voice guidelines and running critiques/workflows.

+ Expert command of narrative, clarity, brevity and brand storytelling - Strong presentation and selling skills.

+ Experience with multi market localization, legal/claims review and regulated copy environments.

+ Familiarity with analytics and test and learn methods for messaging optimization.

What Will Set You Apart

+ Master’s degree in advertising, Communications, English, Journalism or a related field (or portfolio equivalency).

+ World-class writing/editing craft (from platform line to long form narrative).

+ Ability to connect product/brand truths to audience insight and channel context.

+ Calm, clear communicator - Ability to simplify complex information and drive decisions quickly.

+ Collaborative partner to Design, Operations and Content Managers - Protects standards without slowing delivery.

+ Comfortable operating across time zones - Occasional travel for production and key review.

\#LI-MC2

Goodyear is one of the world's largest tire companies. It employs about 68,000 people and manufactures its products in 51 facilities in 19 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to Goodyear.com .

If you need reasonable accommodation to complete the online application, or any other part of the employment process, please contact the Goodyear Candidate Care Line at 330.796.4500.

Goodyear is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to any characteristic protected by law.

At Goodyear, we make life's connections easier every day.

People around the world count on us to get them where they need to go, now and into the future. But our relentless pursuit of forward motion doesn't just keep the world moving. It shapes a workplace that celebrates our different talents, experiences, and culture. It inspires us to continue developing our skills and encourages our career moves all while keeping us focused on building a better future for our associates, our business, and the planet.

Come discover the opportunities ahead with Team Goodyear.

Working at Goodyear (http://jobs.goodyear.com/default/go/Corporate-&-Professional/3944800/)

A true member of the Goodyear hiring team will always interview candidates in-person or over the phone before extending any job offers. Candidates are never asked to download software, provide financial information or send payment as part of the employment process.

Goodyear is committed to providing a website that is accessible to the widest possible audience, regardless of technology or ability. If you need reasonable accommodation to complete the online application, or any other part of the employment process, please call the Goodyear Candidate Care Line at 330.796.4500.

When contacting us, please provide your name, telephone number, and email address, along with a description of your request for accommodation.

Click here for more information about Equal Opportunity laws and here (https://www.eeoc.gov/sites/default/files/2023-06/22-088\_EEOC\_KnowYourRights6.12ScreenRdr.pdf) for related information.

Reasonable workplace accommodations are considered on a case-by-case basis. Please note that only those inquiries concerning a request for a reasonable workplace accommodation will be responded to.

Goodyear is an Equal Employment Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regards to that individual's race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender identity, age, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.

Click here (https://www.eeoc.gov/sites/default/files/2023-06/22-088\_EEOC\_KnowYourRights6.12ScreenRdr.pdf) for more information about Equal Opportunity laws and here (https://www.dol.gov/sites/dolgov/files/ofccp/pdf/pay-transp\_%20English\_formattedESQA508c.pdf) for related information.

See Goodyear's EEO & Affirmative Action Policy Affirmation here (https://corporate.goodyear.com/content/dam/goodyear-corp/documents/policies/eeo-and-aa-affirmation/Goodyear-EEO-and-AA-Policy-Affirmation.pdf) .

Notice: Federal law requires Goodyear to verify the identity and employment eligibility of all persons hired to work in the United States. Goodyear will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization. See posters below for details.

E-Verify Participation Poster (English and Spanish) (https://E-Verify%20Participation%20Poster%20English%20and%20Spanish)

If you have the right to work, don't let anyone take it away.

Are you an agency Recruiter in the Americas or Asia Pacific? Goodyear’s Global Talent Acquisition team has partnered with Recruitifi for all salaried, non-executive level candidate submissions. To be a part of our agency community please apply here (http://recruitifi.com/app/public/agency-registration?solicited\_employer=8ed14977-19f5-49d9-997f-9392c2c544dc%27%3Ejoin%20our%20RecruitiFi%20community) .