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Our team is responsible for delivering best-in-class insights to support our Ad Sales division, positioning our premium content, highly engaged audiences, and innovative advertising solutions. This is an exciting opportunity for a data-driven storyteller to develop sales-focused research and analytical solutions across our entire portfolio.

As a Director on the Content & Culture team, you will help lead the development of sales-driven research and narratives for premium properties, including highly engaged entertainment shows. This creative and proactive thinker and doer will be a key figure in creating insights-driven narratives to support advertising clients, educate the marketplace, and position us as the premier destination for advertisers. Success requires extensive cross-functional collaboration with Sales, Marketing, and internal teams across various lines of business. Candidates must have a strong passion for media and entertainment, data-driven storytelling, and audience behavior.Responsibilities:

Partner with the VP of Content & Culture to develop insights-driven narratives, through audience and consumer research, to position premium content within the video marketplace.

Direct and organize team analyses, reports, and presentations that highlight our competitive advantages to drive ad sales revenue for the Portfolio.

Work with the Impact (i.e. brand measurement, attribution) and Primary research teams to harness ad campaign measurement data, reports, dashboards and proprietary insights to strengthen go-to-market materials and unlock insights into creative best practices for our brand partners.

Partner closely with Sales, Marketing, and Strategy teams to execute against strategic initiatives and business priorities.

Scope out and assess new metrics, tools, or resources to help quantify the value of and our IP in the media landscape.

Forge relationships with Network Consumer Insights, Decision Sciences, and Content & Analytics teams to develop well-rounded knowledge of our content and integrate learnings to shape sales narratives and guide ad sales strategy.

Manage, develop, and mentor junior members of the I&M team.

Qualifications:

Bachelor's degree required.

10+ years' experience in TV/digital/streaming media research at a media brand, agency or supplier.

Proficiency in TV and Digital applications and other syndicated research tools (Nielsen NPower, ComScore, TV Brand Effect, Lake 5, Adobe, Simmons-MRI, etc.)

Extensive knowledge of audience insights and social platforms, such as MRI, YouGov, SCR Talkwalker, etc.

Comprehensive knowledge of cross-platform media landscape including desktop/mobile, OTT, STB VOD, linear television, and social media consumption.

Capable of big data analyses, creative storytelling, data visualization and presentation development.

Mastery of Microsoft Outlook, Excel, and PowerPoint required.

Successful candidate must be a strategic thinker with a strong interest in advertising/media research, consumer insights and the tech category.

Strong communication, presentation, consultative, and interpersonal skills with demonstrated ability in representing at and/or presenting to internal and external client meetings.

Team player, with a focus on cultivating and growing strong internal and external relationships.

Capable of handling multiple projects in a fast paced, deadline driven environment.

Ability to work efficiently and accurately with excellent attention to detail

Ability to foster positive work environment and develop talent.

Thought leader, proactive thinker and doer.

Results driven problem-solver.

Strong cultural competency and advocate for diversity and inclusion.

Additional Requirements: Hybrid : This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.JOBID: 102025-114660#LI-CELLA#LI-JS1#PL Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact [email protected] offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility). This posting is open for thirty (30) days.