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Lifecycle Communication Coordinator
- The Gathering Spot (Atlanta, GA)
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The Gathering Spot is looking to hire a Lifecycle Communications Coordinator within the Marketing Department, reporting to the Head of Marketing, to be responsible for member communications throughout the full member journey — from onboarding to retention and re-engagement.
Job Responsibilities:
+ Develop and execute targeted lifecycle communications to members, including onboarding, engagement, renewal, and reactivation campaigns.
+ Draft and distribute communications regarding member events, club updates, and member benefits across multiple channels, including:
+ Email
+ Push Notifications
+ Text Messaging
+ Manage and segment member email lists to ensure relevant, personalized communication at each stage of the member experience.
+ Partner with Membership, Operations, and Marketing teams to ensure clear, consistent, and timely communication to members.
+ Collaborate with the Member Events team to monitor event attendance and engagement trends, optimizing communications accordingly.
+ Utilize data insights and engagement metrics to refine content, timing, and targeting for ongoing improvement.
+ Ideate and create local promotions and campaigns to attract new members and deepen engagement with existing members.
+ Support automation setup and testing for recurring member touchpoints (e.g., onboarding series, event reminders, renewal notices).
Job Requirements:
+ Strong written and verbal communication skills with the ability to adapt tone and messaging for different audiences.
+ Exceptional attention to detail and commitment to producing timely, error-free work.
+ Experience with email marketing platforms (e.g., Mailchimp, HubSpot, Klaviyo, or similar).
+ Familiarity with audience segmentation, A/B testing, and engagement analytics.
+ Design skills using tools such as Illustrator, Photoshop, or Canva are a plus.
+ Hands-on experience with web content management tools, such as WordPress.
+ Ability to work under pressure and manage multiple deadlines in a fast-paced environment.
+ Passion for continuous improvement and a data-informed approach to communication.
+ Undergraduate degree preferred but not required.
+ Flexibility, including availability for occasional weekend and evening work.
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