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Working Title: Marketing and Creative Director

Job Class: Communications Manager 1

Agency: Department of Employment and Economic Development

+ **Job ID** : 89940

+ **Location** : St. Paul

+ **Telework Eligible** : Yes, may be eligible for some telework.

+ **Full/Part Time** : Full-Time

+ **Regular/Temporary** : Unlimited

+ **Who May Apply** : Open to all qualified job seekers

+ **Date Posted** : 11/01/2025

+ **Closing Date** : 11/21/2025

+ **Hiring Agency/Seniority Unit** : Department of Employment and Economic Development -Managerial

+ **Division/Unit** : Communications and Marketing

+ **Work Shift/Work Hours** : Day Shift

+ **Days of Work** : Monday - Friday

+ **Travel Required** : Yes, up to 5% of the time.

+ **Salary Range:** $43.38 - $62.41 / hourly; $90,577 - $130,312 / annually

+ **Classified Status** : Classified

+ **Bargaining Unit/Union** : 220 - Managerial / Unrepresented

+ **FLSA Status** : Exempt - Administrative

+ Designated in Connect 700 Program for Applicants with Disabilities (https://mn.gov/mmb/careers/diverse-workforce/people-with-disabilities/connect700/) : Yes

The work you'll do is more than just a job.

At the State of Minnesota, employees play a critical role in developing policies, providing essential services, and working to improve the well-being and quality of life for all Minnesotans. The State of Minnesota is committed to equity and inclusion, and invests in employees by providing benefits, support resources, and training and development opportunities.

This is an exciting opportunity at the Department of Employment and Economic Development (DEED) to lead the agency’s marketing, social media, graphic design, digital and website development efforts. You’ll bring creativity, marketing prowess and a passion for Minnesota to lead this work and support staff in developing and promoting campaigns and managing DEED’s digital presence.

You’ll facilitate communications and marketing goals by serving as the point person for overseeing strategic planning for marketing, creative and digital strategies, branding initiatives and overall marketing activities for DEED. This position will oversee content generation through a variety of digital channels that promote an integrated marketing approach and communication strategy, and provide event and promotional support via marketing campaigns.

Join us to promote Minnesota to businesses and talent to meet DEED’s mission of empowering the growth of the Minnesota economy, for everyone.

Responsibilities:

+ Work with staff to create print and digital materials and oversee DEED websites to promote Minnesota’s strengths and individual DEED programs. Work with staff to envision and execute a strategy to promote the story of DEED’s work and available resources for the people of Minnesota, and ensure the agency’s work has maximum impact locally and globally.

+ Oversee the development of an annual marketing plan and content calendar for the DEED brand. This will be done in coordination with the DEED Communications team, Economic Development staff, Minnesota Trade Office staff, Explore Minnesota, and other DEED senior leaders and program directors.

+ Execute on all marketing plans created. Identify new audiences; create plans and campaigns to reach them and execute on those plans.

+ Oversee the creation and publication of all marketing materials in line with promotional plans. Continually research current marketing, event, and advertising trends and incorporate effective tactics into promotional plans.

+ Oversee DEED social media sites. Supervise the marketing coordinator who handles social media strategies, campaigns and analytics. Provide oversight for gathering data about social media accounts, tracking and monitoring the success of digital initiatives and generating reports.

This position is telework (https://mn.gov/mmb-stat/policies/1422-telework.pdf) eligible. Staff are provided with the tools and equipment to be successful in a virtual work environment. Please note, the telework policy could change with notice based on business needs.

This posting may be used to fill multiple positions.

Minimum Qualifications

Please ensure that your resume clearly describes your experience in the areas listed and indicates the beginning and ending month and year for each job held.** **Only applicants whose resumes clearly demonstrate fulfillment of each of these minimum qualifications will be considered for this position.

Five (5) years* of marketing experience encompassing creating, writing and editing responsive and engaging social media, email and newsletter content (including graphics and written content), templates and campaigns for multiple audiences, for websites and multiple digital and traditional channels, with at least two (2) of those years in a leadership/supervisory role.

*Bachelor's degree in Marketing, Communication, Journalism or other closely related field as determined by the agency may substitute one (1) year of experience; master’s degree substitutes for eighteen (18) months of experience; PhD substitutes for twenty-four (24) months of experience.

Applicants that meet the above minimum qualification will be further evaluated on the following:

+ Ability to communicate effectively; strategically think, plan, develop, and implement marketing and communication plans; write for multiple audiences across multiple channels – marketing copy, social media posts, newsletters, etc.

+ Ability to manage multiple staff and fast-paced timelines; operate efficiently; meet deadlines for web, graphic design, and marketing production; maintain multiple projects and handle frequent interruptions.

+ Ability to lead graphic designers to create effective digital and print deliverables; understand and implement brand standards as DEED’s brand manager.

+ Experience in coordinating multi-channel marketing campaigns across social media and digital platforms.

+ Experience in using Content Management System (CMS), Search Engine Optimization (SEO), Search Engine Marketing (SEM), audience segmentation, and remarketing for effective implementation of marketing plans.

Preferred Qualifications

+ Knowledge of project management skills sufficient to manage multiple projects simultaneously, create clear and attainable project objectives, build project requirements, oversee the cost, time and scope of the projects, manage project constraints and communicate progress and end results.

+ Knowledge of supervisory experience in marketing, communications or other closely related field as determined by the agency.

+ Knowledge of business development or talent attraction techniques, campaigns and industry best practices.

+ Knowledge of economic development.

+ Experience creating, budgeting and measuring paid social media campaigns, paid search campaigns, and other traditional marketing tools and channels.

+ Ability to write marketing messaging for agency leadership and contribute insight to shape talking points and speeches as needed.

Our employees are dedicated to ensuring cultural responsiveness. Preferred candidates will have a variety of experiences working effectively with others from different backgrounds and cultures.

Additional Requirements

A job offer will be contingent upon successfully passing a background check. The background check may consist of the following components:

+ Criminal Background Check

+ Employment Records Check (current and former State employees only)

+ Employment Reference Check

+ Conflict of Interest Review

+ Driver’s License and Records Check

The Minnesota Department of Employment and Economic Development will not sponsor applicants for work visas. All applicants must be legally authorized to work in the U.S.

AN EQUAL OPPORTUNITY EMPLOYER

Minnesota State Colleges and Universities is an Equal Opportunity employer/educator committed to the principles of diversity. We prohibit discrimination against qualified individuals based on their race, sex, color, creed, religion, age, national origin, disability, protected veteran status, marital status, status with regard to public assistance, sexual orientation, gender identity, gender expression, or membership in a local commission as defined by law. As an affirmative action employer, we actively seek and encourage applications from women, minorities, persons with disabilities, and individuals with protected veteran status.

Reasonable accommodations will be made to all qualified applicants with disabilities. If you are an individual with a disability who needs assistance or cannot access the online job application system, please contact the job information line at 651-259-3637 or email [email protected] . Please indicate what assistance is needed.