"Alerted.org

Description

The Associate, CRM Execution will play a key role in the execution of retention marketing strategies across several channels (email, SMS, and in-browser messaging), focusing on driving customer engagement and retention through targeted campaigns. The ideal candidate is passionate about email/SMS marketing and CRM systems, and has a strong understanding of customer journey touchpoints. As part of an integrated CRM team, this role will support a cluster of assigned brands and report to the CRM Strategist for that same cluster.

Responsibilities:

• Assist in managing the creation and deployment of day-to-day email & SMS campaigns, including broadcast and trigger programs (ie: welcome series, promotional offers, and re-engagement campaigns).

• Ensure timely and accurate delivery of email campaigns to segmented audiences.

• Maintain and segment customer lists within the CRM platform to ensure that emails are sent to the right audience.

• Support the planning and execution of automated email flows, ensuring content is aligned with business objectives and customer needs.

• Assist with maintaining customer data integrity and ensuring compliance with GDPR and other data privacy regulations.

• Track and report on the performance of email campaigns, including open rates, click-through rates, conversion rates, and other key metrics.

• Work with the team to optimize campaigns based on data and insights, testing subject lines, creative, and send times for better performance.

• Work closely with cross-functional teams (Creative, Product, and Customer Service) to ensure that email content aligns with product launches, promotions, and overall marketing strategies.

• Assist with coordination of seasonal or ad-hoc campaigns to ensure smooth execution.

• Support A/B testing efforts to continuously improve email performance and optimize customer experiences.

• Provide insights on customer behavior trends and suggest improvements to messaging, design, and frequency.

• Help develop strategies for customer retention through personalized email content and segmentation strategies that drive long-term loyalty.

• Work with the team to increase customer lifetime value by implementing targeted programs like win-back campaigns, birthday emails, and re-engagement strategies.

Qualifications

Qualifications:

• 2 years of experience in CRM or email marketing, preferably in a direct-to-consumer or e-commerce environment.

• Familiarity with email design best practices and knowledge of HTML/CSS is a plus.

• Hands on keyboard experience with campaign setup and execution within ESPs like Braze or similar is a plus.

• Strong attention to detail with a passion for data analysis and optimization.

• Strong written and verbal communication skills, with a keen eye for compelling copywriting.

• Excellent time-management skills and ability to manage multiple tasks in a fast-paced environment while meeting deadlines.

• Experience with customer segmentation and lifecycle marketing.

• Knowledge of marketing automation tools and strategies.

• Familiarity with analytics tools like Google Analytics or similar.

Equal Opportunity Employer

It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact [email protected].