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Marketing and Digital Solutions Product Owner
- Institute of Electrical and Electronics Engineers (Piscataway, NJ)
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Marketing and Digital Solutions Product Owner (E6041) - 250311 : KNW-C50 Description Job Summary The Marketing & Digital Solutions Product Owner projects to plan, implement, and operationalize enterprise digital and marketing initiatives. As part of the Experience Design (ExD) team within the IEEE Brand, Marketing & Communications group at IEEE, this role manages products across IEEE's marketing landscape and works to improve digital and marketing platforms. This individual bridges business objectives and technical execution, contributing to governance frameworks, leading stakeholder coordination, and supporting digital platform improvements. The incumbent understands product delivery in complex environments and digital governance and can operate strategically and tactually. Responsibilities include defining the product vision, prioritizing the backlog, and ensuring high-quality feature delivery. Strong understanding of agile methodology, excellent communication skills, and a proven track record of managing successful products are essential. This position combines strategic thinking with hands-on execution and offers visibility across multiple departments. This role reports to the Associate Director, Digital Governance & Solutions, and does not have direct reports. Key Responsibilities Product Vision and Strategy: Define and communicate the product vision and strategy to stakeholders. Develop and maintain a product roadmap that aligns with business goals and customer needs. Conduct market research and competitor analysis to identify opportunities for product improvement and innovation. Assist in the planning and ongoing enhancement of IEEE’s flagship websites, including the main Drupal based platform and related digital properties. Translate user and business needs into clear requirements and collaborate with developers and IT teams to implement platform improvements. Monitor compliance with platform standards and help guide decisions about feature prioritization, infrastructure needs, and ongoing platform operations. Backlog Management: Create, prioritize, and manage the product backlog, ensuring that it reflects the product vision and stakeholder priorities. Write clear and detailed user stories, acceptance criteria, and requirements. Collaborate with the development team to refine and estimate user stories. Stakeholder and POD Collaboration: Act as the primary liaison between stakeholders and the development team. Gather and incorporate feedback from customers, stakeholders, and team members to continuously improve the product. Communicate product updates, progress, and changes to stakeholders regularly. Work closely with the development team to ensure a clear understanding of the product backlog and priorities. Participate in sprint planning, daily stand-ups, sprint reviews, and retrospectives. Make timely decisions to ensure the development team can progress without delays. Help create and scale governance frameworks covering areas such as content ownership, accessibility, compliance, branding, privacy, and technical standards. Work with Legal, IT, and organizational units to define implementation plans, compliance models, and intake or registration workflows that support digital accountability and operational clarity. Translate governance requirements into business process documentation, stakeholder playbooks, and success metrics. Product Delivery: Ensure that the product meets the defined acceptance criteria and quality standards. Monitor product performance and user feedback to identify areas for improvement. Coordinate product releases and ensure that all necessary documentation and training materials are prepared. Support the development and delivery of enterprise-wide marketing governance initiatives that establish policies, standards, and lifecycle practices for IEEE marketing platforms. Facilitate change management and stakeholder engagement efforts to ensure consistent understanding and adoption of the Brand, Marketing & Communications pod principles across IEEE’s distributed community. Project Management and Delivery Lead or contribute to digital projects using Agile methodologies, helping ensure transparency, alignment, and timely delivery. Coordinate project requirements, documentation, and roadmaps using platforms such as Jira, Smartsheet, and Teamwork. Support sprint planning, backlog refinement, QA testing, and post launch analysis to support continuous improvement. Track milestones and manage dependencies across stakeholders, resolving blockers and facilitating smooth handoffs. Cross-Functional Coordination: Serve as a liaison between the ExD team and all partners and stakeholders across the enterprise. Help unify efforts across departments by ensuring technical solutions meet governance goals and business objectives. Support engagement with volunteer stakeholders and external groups who manage or influence IEEE’s broader marketing impact. Identify opportunities to streamline product oriented model operations, improve stakeholder experience, and reduce risk. Qualifications Education Bachelor's degree or equivalent experience Computer Science, Information Systems, Communications, Project Management, Marketing, Technology, or a related field. Req Work Experience 4-7 years Business analysis, product management, project management in a marketing focused landscape. Req Licenses and Certifications PMP, Scrum Product Owner, or other project management or agile delivery certification. Upon Hire Req Skills and Requirements Proficient with deployment processes, stakeholder support models, and multi-team collaboration platforms. Strong understanding and hands on experience with Scrum, Kanban and/or SAFe agile frameworks and supporting software platforms such as Jira, Confluence, and/or Smartsheets is required. Strong understanding of marketing best practices and trends in analytics, email marketing, AI, and web platforms is required. Proficient in managing multiple projects, requirements, and communication streams in parallel. Proficient in understanding of internet architecture, content management systems, quality assurance procedures, digital governance, SEO, form design, and web development/programming tools. Experience supporting or delivering initiatives in a large and matrixed environment. Experience working across different digital platforms or tech stacks. Working knowledge of web governance topics such as content strategy, accessibility, and digital compliance. Demonstrated success working in Agile or iterative project delivery environments. Strong writing and communication skills, including the ability to prepare documentation, reports, and stakeholder briefs. Proficiency with multimedia creation including videos (using tools like Dreamweaver, Camtasia, SnagIt, etc.) preferred. Strong detail orientation and attention to accuracy and consistency. Strong personal project and time management skills; ability to manage multiple, diverse projects simultaneously in complex environments. Strong critical thinking, oral, and written communication skills. Must have a proven track record of delivering results and be a self-starter. Ability to strongly advocate for the user during all phases of the product enhancement/development process. Excellent time management and work prioritization skills. Ability to work collaboratively with team members, other IEEE partners, vendors, and contractors in order to achieve goals. Able to work off-site/remotely with proficiency and efficiency when required. Proficiency with Google and Microsoft Office applications. Familiarity with UX/UI principles and practices. Familiarity with remote meeting tools such as WebEx, Google Meet is required. Experience in federated or matrixed organizations such as non profits, universities, or global associations is a plus. Understanding of IEEE is a plus. Other Requirements: As defined in IEEE Policies, individuals currently serving on an IEEE board or committee are not eligible to apply. PLEASE NOTE: This position is not budgeted for employer-sponsored immigration support, this includes all persons in F (both CPT and OPT), J, H, L, or O status. For information on work demands and conditions required for this position, please consult the reference document, ADA Requirements. This position is classified under Category I - Office Positions. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. =============================================== Disclaimer: This job description is proprietary to IEEE. It outlines the general nature and key features performed by various positions that share the same job classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties and qualifications required of all employees assigned to the job. Nothing in this job description restricts management’s right to assign or re-assign duties to this job at any time due to reasonable accommodations or other business reasons. Min: $105,000.00 Max: $130,000.00 Job : Marketing Primary Location : United States-New Jersey-Piscataway : Schedule : Full-time Job Type : Regular Job Posting : Nov 4, 2025, 2:49:52 PM Req ID: 250311
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