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Position Details

Advertising/Posting Title Digital Marketing Specialist

Posting Summary

Play a key role in shaping and executing strategic marketing initiatives aimed at enhancing the University of Vermont’s presence with prospective graduate and undergraduate students. In close collaboration with the Director of Enrollment Marketing and Content Producers, plan and execute digital advertising efforts, manage marketing operations, oversee inquiry partner relationships, and analyze impact to enhance graduate and undergraduate recruitment outcomes.

Lead Paid Advertising Efforts:

Plan and execute targeted graduate and undergraduate marketing campaigns in collaboration with the Enrollment Marketing Director. Manage, monitor, and analyze paid advertising efforts to ensure alignment with budget and performance goals. Serve as the primary media buyer for UVM across platforms such as Google Ads, YouTube, Meta, LinkedIn, and SnapChat, as well as overseeing agency-managed advertising. Collaborate with Content Producers to determine advertising content needs and provide specifications for asset development.

Manage Marketing Operations:

Oversee planning and execution of complex marketing campaigns and projects. Develop project timelines, allocate resources, and coordinate with external agencies, freelancers, and internal partners across the Division of Enrollment Management, Strategic Communications, and UVM colleges/units. Manage marketing and advertising budgets in collaboration with the Directors of Enrollment Management Marketing and Enrollment Management Administration.

Oversee Inquiry Partner Relationships:

Serve as the primary liaison for inquiry partners, ensuring content accuracy and conducting annual performance reviews. Regularly update UVM marketing content in collaboration with Content Producers. Meet with inquiry partner vendors to assess platform enhancements and identify new opportunities to strengthen inquiry generation. Ensure seamless integration of inquiry data into the Slate/ CRM platform and troubleshoot data delivery issues in coordination with Slate Program Managers.

Analyze Enrollment Impact:

Lead digital analytics for Enrollment Management Marketing initiatives. Collaborate with the Director of Enrollment Management to establish key performance indicators (KPIs) and measurement plans. Partner with the Slate Program Manager to report on enrollment metrics and implement tracking solutions (e.g., tags, pixels) in collaboration with the Strategic Communications web team. Analyze marketing performance data and provide recommendations to optimize campaigns.

Monitor industry trends and best practices to ensure marketing meets or exceeds comparable market standards. Stay current and maintain expertise by attending appropriate seminars, presentations, conferences, workshops, lectures, and training sessions—both on campus and externally hosted. Perform other duties as assigned.

Minimum Qualifications (or equivalent combination of education and experience)

+ Bachelor’s degree in related fields and 3+ years’ related experience required or an equivalent combination of education and work experience.

+ Demonstrated success purchasing and analyzing paid advertising, especially in digital platforms including Google Ads, YouTube, Meta, SnapChat, LinkedIn, Google Analytics, and Google Tag Manager.

+ Demonstrated success collaborating with creative and digital marketing agencies and in-house partners.

+ Ability to work independently and as a team member and adhere to established project deadlines. Has experience managing complex projects with a high level of attention to detail.

+ Strong understanding of the current marketing landscape including advertising, social media, and web.

Desirable Qualifications

+ Strong understanding of higher education

+ Advertising or marketing agency working experience.

+ Working knowledge of Slate, Salesforce, Hubspot, Wrike, Drupal 10, Adobe Creative Suite, and Microsoft Office are desirable.

+ Graphic design, photo, and video editing skills are desirable.

Anticipated Pay Range $65,000 - $72,000

Other Information

Special Conditions Bargaining unit position, Occasional evening and/or weekends required (if non-exempt position, may result in overtime), This position is eligible for a hybrid schedule with an option to split time between campus and elsewhere, in accordance with the university telecommuting policy, Background Check required for this position, A probationary period may be required

FLSA Exempt

Union Position Yes, UVMSU

Posting Details

Position will be posted for a minimum of one week, after which it is subject to removal without notice.

Job Location Burlington, Vermont, United States

Job Open Date 10/28/2025

Job Close Date (Jobs close at 11:59 PM EST.)

Open Until Filled Yes

Our Common Ground Statement

The University of Vermont is a welcoming, educationally purposeful community committed to creating an inclusive environment that embraces intellectual diversity and global perspectives. We seek to prepare students to be accountable leaders who will bring to their work a grasp of complexity, effective problem-solving and communication skills, and an enduring commitment to learning and ethical conduct. Members of the University of Vermont community embrace and advance the values of Our Common Ground: Respect, Integrity, Innovation, Openness, Justice, and Responsibility. Staff play a critical role in this effort and the successful candidate will demonstrate a strong commitment to UVM’s mission and advancing Our Common Ground values through the execution of their job duties.

Position Information

Position Title Marketing PC2 X

Posting Number S5801PO

Department Enrollment Mgmt Marketing/30225

Position Number 00027513

Percent of Full-Time 1.0

Standard Hours at 1.0 FTE 37.5

Term (months per year) 12

Supplemental Questions

Required fields are indicated with an asterisk (*).

Documents Needed to Apply

Required Documents

+ Resume

+ Cover Letter/Letter of Application

Optional Documents