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Description

Digital Marketing Manager

Employment Type: Full-Time

About the Role

Our client is hiring a strategic and technically savvy Digital Marketing Manager to lead the roadmap, performance, and user experience of their owned digital channels. This role is critical in driving long-term channel growth, discoverability, and engagement across their website, local SEO, and social media integration.

You’ll collaborate with cross-functional teams (Retail, Product, Technology), agency partners, and internal marketing stakeholders to ensure a consistent and elevated digital brand experience.

Key Responsibilities

+ Own and evolve the website strategy, including oversight of a web developer and external CMS partners

+ Manage local SEO and listings, working closely with SEO agencies to optimize backend performance and visibility

+ Support and integrate social media into the broader digital ecosystem, partnering with internal leads to elevate strategy

+ Lead web operations, including dynamic content personalization, tag management, and customer segmentation

+ Ensure proper event tracking, API integrations, and performance analytics across platforms

+ Collaborate with IT and marketing teams to align digital initiatives with business goals

+ Oversee contractors and agency relationships as needed

Requirements

Qualifications

+ 5+ years of experience in digital marketing, web operations, or channel management

+ Strong technical understanding of web architecture, APIs, and tag management systems (e.g., Google Tag Manager)

+ Experience with CMS platforms and SEO tools

+ Strategic mindset with the ability to translate business goals into digital execution

+ Familiarity with AI-driven personalization and dynamic website experiences

+ Proven success in mid-sized company environments (not startup-scale)

+ Excellent communication and cross-functional collaboration skills

Preferred Tools & Technologies

+ Google Tag Manager

+ CMS platforms (e.g., WordPress, Sitecore)

+ SEO tools (e.g., SEMrush, Moz)

+ Analytics platforms (e.g., GA4, Hotjar)

+ Experience with dynamic content and personalization engines

Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

• 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .