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Job Description:

A Senior Designer takes Tri-State’s defined strategic initiatives to create visual communications for Tri-State’s marketing and energy efficiency programs, as well as provide agency-quality experience for member requests like branding or event signage. This role blends artistic leadership with a deep understanding of our mission and the relationship we have with our distribution members and the communities they serve. The Senior Designer will oversee the development of compelling visual content that supports branding, member engagement, education, and community outreach.

**Note:** There is one position available and the position will be filled at one of four job grade levels: Designer I, job grade 6; Designer II, job grade 7, Designer III, job grade 8; or Senior Designer, job grade 9. This decision will be based on the qualifications and experience of the candidate selected, and Tri-State business needs at the time of hire.

Tri-State recognizes the value of a highly-engaged and committed workforce and provides an excellent benefits program that includes:

Medical Insurance, Dental Insurance, Vision Insurance, Health Savings Account (HSA), Flexible Spending Accounts (FSA), Tuition Reimbursement, Flexible Work Schedules including compressed work week and telecommuting opportunities to work remotely up to 40%, Life Insurance, 401K, Long Term Disability (LTD), Short Term Disability (STD), Employee Assistant Program (EAP) and Paid Leave Benefits.

Senior Designer

Hiring Salary Range: $96,000-121,000

Designer III

Hiring Salary Range: $86,000-$108,000

Designer II

Hiring Salary Range: $77,000-$96,000

Designer I

Hiring Salary Range: $70,000-$86,000

Actual compensation offer to candidate may vary outside of the posted hiring salary range based upon work experience, education, and/or skill level.

Responsibilities:

+ **Creative Leadership:**  Directs designers, photographers, and multimedia specialists (both contractors and employees) to produce high-quality visual content across print and digital.

+ **Brand Stewardship:**  Ensures consistent application of brand identity across all external and internal communications, including social media, advertising, signage, and annual reports.

+ **Campaign Strategy and Development:**  Collaborates with internal leadership, teams and members to develop integrated creative strategies that align with enterprise goals and key initiatives, ensuring design decisions are informed by audience insights and performance data.

+ **Project Management:**  Oversees multiple projects from concept to completion, managing timelines, budgets, and vendor relationships. Coordinating travel and scheduling of photo and video content with members, contractors, and Tri-State employees.

+ **Creative Operations:** Helps refine internal processes and workflows (e.g., Workfront templates, creative briefs, review cycles) to ensure efficiency and consistency in creative delivery.

+ **Strategic Collaboration:**  Works closely with the Marketing and Brand Communications Manager and Creative Director to align visual storytelling with organizational goals, regulatory requirements, and member expectations.

+ **Thought Leadership:** Represents the creative team at internal strategy meetings, conferences, or member co-op workshops to share best practices and insights on visual communications.

+ **Innovation & Trends:**  Stay current with design trends, technologies, and best practices in utility communications and apply them to elevate the cooperative’s visual presence.

+ Maintain compliance with all company policies and procedures and attain knowledge and remain knowledgeable of regulations, laws, standards, and best practices applicable to functional area.

+ Because Tri-State has an obligation to provide continuous, reliable electric service to its customers, the ability to work overtime at any time of the day or week is considered an essential function of the job.

Qualifications:

Education and Training

+ Bachelor’s degree in Graphic Design, Visual Arts, Marketing, or related field.

+ Eight (8) + years in agency or in-house.

+ Software requirements: Advanced proficiency in Adobe Creative Suite, specifically InDesign, Illustrator and Photoshop. Familiarity and willingness to work in Canva.

+ Knowledge of printing processes, methods and techniques.

+ Familiarity in project management software, ideally Workfront

+ **Those with less experience will be hired at the level I, II, or III as appropriate.**

Knowledge, Skills, and Ability:

+ Strong portfolio demonstrating expertise in branding, layout, typography, print and digital design.

+ Proficiency in Adobe Creative Suite and other design tools.

+ Excellent communication, leadership, and organizational skills.

+ Familiarity with cooperative principles and the energy sector is a plus.

DESIRED JOB QUALIFICATIONS

+ Experience mentoring or art-directing other designers, photographers, or videographers to maintain visual consistency across campaigns.

+ Demonstrated success developing creative concepts that align with strategic marketing goals and measurable results.

+ Familiarity with brand storytelling for multi-channel campaigns (digital, print, social, video, experiential).

+ Ability to collaborate effectively with non-design stakeholders—translating complex technical or policy information into compelling visual narratives.

About Us:

Tri-State is a wholesale power supply cooperative, operating on a not-for-profit basis, with 43 members, including 40 utility electric distribution cooperative and public power district members in four states: Colorado, Nebraska, New Mexico and Wyoming. Together with its members, Tri-State delivers reliable, affordable and responsible power and energy services to more than a million electricity consumers across nearly 200,000 square miles of the West.

Tri-State was founded in 1952 by its member systems to provide a reliable, cost-based supply of electricity. Headquartered in Westminster, Colo., approximately 1,200 people are employed by Tri-State across five states.

Tri-State's electricity is generated from coal, natural gas and hydropower, with a rapidly increasing supply generated from wind and solar. Tri-State delivers power to its members through a transmission system that includes substation facilities, telecommunications sites and over 5,700 miles of high voltage transmission lines. Tri-State's transformative Responsible Energy Plan is reducing emissions, increasing renewable resources, developing new energy services and delivering more flexibility for its members.

**Job Identification:** 507

**Job Category:** Marketing and Communications

**Posting Date:** 2025-11-04T16:49:37+00:00

**Job Schedule:** Full time

**Hiring Salary Range:** $70,000-$121,000

**Locations:** 1100 W 116th Ave, Westminster, CO, 80234, US

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status.