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*Location*: Hershey, PA * Department*: Global Licensing * Summary of Role*: Serves as account lead with our agency partner (BAC) for General Merchandise third-party Licensees, serves as the primary day-to-day contract for brand collaborations, and our licensed seasonal/ everyday gifting businesses. Manages directly, or in support of external agency partners the ongoing development of licensing projects, ensuring alignment with brand identity, quality standards, and market positioning. Works collaboratively with the Brand and Seasons teams to understand their needs and strategies for the develop of licensed programs to meet strategic goals. Manages all phases of the internal and external review processes, owning the tactical and logistics execution between Hershey, and external agencies and licensee partners, including all phases of planning, product development and program execution. Works with the Brand, Legal, Responsible Sourcing, Quality & Regulatory Compliance and Marketing teams to ensure the quality of activities to protect the assets and trademarks of the company, mitigate risk and are contractually compliant. Oversees portfolio governance to ensure licensed products meet visual, functional, and reputational benchmarks. Monitor monthly KPIs such as royalty revenue, compliance rate, time-to-contract, and partner performance to evaluate impact and guide decisions. * Role Responsibilities*: * Lead a positive agency relationship while directing agency partner to identify portfolio opportunities and drive growth with a clear, collaborative focus on portfolio objectives, risks and growth targets * Interpret Hershey brand initiatives into compelling Gen Merch products and packaging through clear and accurate communication with agency (Outbound focus * Negotiate licensing terms * Manage external licensee relationships * Ensure brand and legal compliance, and track royalty and usage metrics * Interacts with Mgr and Director level marketing, legal at all levels and QRC and the Assoc Mgr. and mgr level. * Desired knowledge, skills, and abilities*: * Strong cross functional collaboration * Detailed oriented with strong project mgmt. abilities * Minimum Education and Experience Requirements*: * Education – o Bachelor’s degree * Experience – o At least 3-5 years of professional experience o Experience in licensing within an agency, Brand or CPG and/or manufacturing environment/ #LI-TL1 #LI-Onsite The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws. The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans. You may request a reasonable accommodation if you are unable or limited in your ability to use or access our online application process as a result of a disability. You can request an accommodation via phone or email. To request an accommodation via phone, please call +1 877-804-1794 and leave a voicemail with your contact information. You may also email a request for accommodation to [email protected]. Please be sure to include “Accommodation Needed” in the subject line. This will ensure that your email is routed to the appropriate contact who will handle your request.