• Adobe Tagging BA

    Insight Global (Irving, TX)


    Job Description

    Insight Global is seeking a Sr. Business Analyst with strong expertise in Marketing Analytics, particularly Adobe Analytics and Tag Management Systems, for a major Telecom client. This role supports cross-functional teams by translating business needs into actionable measurement strategies and implementation plans. Responsibilities include defining tagging requirements, troubleshooting data issues, writing automated tag tests, maintaining documentation, and managing tasks via JIRA. Strong communication skills are essential for collaborating with developers, marketers, and stakeholders to deliver accurate, insight-driven customer experiences.

     

    We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to [email protected] learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.

     

    Skills and Requirements

     

    -6+ years of experience in Business Analysis with an expertise in requirement gathering.

     

    -Strong experience with Marketing analytics technologies (preferably Adobe Analytics)

     

    -Experience working with Tag Management System (TMS)

     

    -Experience conducting root cause analysis with a strong understanding of KPIs and metrics

     

    -Basic understanding of front end technologies like JavaScript, HTML & CSS -Experience with BI tools

     

    -Adobe cloud experience