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Details

**Open Date** 11/04/2025

**Requisition Number** PRN43502B

**Job Title** Search Engine Optimization Specialists

**Working Title** Sr. Web Content Specialist

**Career Progression Track** P00

**Track Level** P3 - Career

**FLSA Code** Professional

**Patient Sensitive Job Code?** No

**Standard Hours per Week** 40

**Full Time or Part Time?** Full Time

**Shift** Day

Work Schedule Summary

Hybrid (1-2 in-office days/week)

**VP Area** U of U Health - Academics

**Department** 01442 - Web and Interactive Marketing

**Location** Campus

**City** Salt Lake City, UT

**Type of Recruitment** External Posting

**Pay Rate Range** $65,000-$75,000

**Close Date** 02/04/2026

Priority Review Date (Note - Posting may close at any time)

Job Summary

University of Utah Health is seeking an experienced **Senior Web Content Specialist** to join our **Digital Experience team** . We’re looking for a strategic thinker and skilled communicator who can shape, optimize, and maintain content across our web platforms to ensure it reflects our brand voice, meets accessibility standards, and performs well in search.

This role is ideal for someone who combines creativity and technical expertise. We are looking for someone who understands how great content, SEO strategy, and user experience come together to serve our patients and strengthen our U of U Health’s online presence.

You will manage complex web portfolios, collaborate with marketing and communications colleagues (UX specialists, SEO analysts, content strategists, designers, and others), and partner with clinical teams to support service line goals and priorities.

Please include a resume and cover letter describing why you are an excellent fit for this position and how your experience will contribute to the success of our Digital Experience team.

Why Join Us

At University of Utah Health, you’ll be part of a mission-driven team that improves lives through accessible, high-quality care and information. You’ll gain hands-on experience with enterprise-scale digital systems, work with experienced content and marketing professionals, and develop skills that will advance your career in digital communications.

Learn more about the great benefits of working for University of Utah: benefits.utah.edu

Responsibilities

Search Engine Optimization Specialist, III

+ Manage web portfolios and develop content strategies for clinical service lines and institutional priorities.

+ Write, edit, and optimize web content for clarity, engagement, accessibility ( ADA ), and SEO / GEO performance.

+ Build and maintain site pages using an enterprise-level content management system (e.g., Drupal, WordPress).

+ Conduct content audits and keyword research to inform updates and new content opportunities.

+ Analyze and refine content structure, metadata, and site architecture for improved visibility and user experience.

+ Collaborate with subject matter experts, freelance writers, and clinical stakeholders to ensure accuracy and brand alignment.

+ Educate colleagues and partners on web content standards, editorial processes, and best practices.

+ Represent the web content team at meetings and presentations, sharing insights and recommendations.

+ Develop and execute search engine marketing ( SEM ) strategies, including paid search and social campaigns.

+ Monitor and report on SEO / SEM performance to inform continuous improvement.

Minimum Qualifications

**EQUIVALENCY STATEMENT :** 1 year of higher education can be substituted for 1 year of directly related work experience (Example: bachelor’s degree = 4 years of directly related work experience).

**Search Engine Optimization Specialist, III :** Requires a bachelor’s (or equivalency) + 6 years or a master’s (or equivalency) + 4 years of directly related work experience.

+ Demonstrated experience in web content creation, editing, and SEO optimization for large-scale websites.

+ Proven ability to manage multiple projects and deadlines in a complex organization.

+ Strong command of grammar, brand voice, and style consistency.

+ Experience working with SEO tools, analytics platforms, and CMS systems (Drupal, WordPress, etc.).

+ Ability to collaborate effectively with technical and non-technical partners as well as senior-level stakeholders.

Preferences

+ Experience working within a large healthcare or academic institution.

+ Strong understanding of plain language, health literacy, and accessibility best practices.

+ Advanced knowledge of search engine optimization ( SEO ) and marketing strategies (including GEO / AEO ).

+ Familiarity with HTML and web publishing workflows.

+ Analytical mindset with the ability to translate data into actionable content insights.

+ Passion for creating content that is both user-centered and aligned with organizational goals.

**Type** Benefited Staff

Special Instructions Summary

Additional Information

_The University of Utah values candidates who have experience working in settings with students from diverse backgrounds and possess a strong commitment to improving access to higher education for historically underrepresented students._

_Individuals from historically underrepresented groups, such as minorities, women, qualified persons with disabilities and protected veterans are encouraged to apply. Veterans’ preference is extended to qualified applicants, upon request and consistent with University policy and Utah state law. Upon request, reasonable accommodations in the application process will be provided to individuals with disabilities._

_The University of Utah is an Affirmative Action/Equal Opportunity employer and does not discriminate based upon race, ethnicity, color, religion, national origin, age, disability, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, pregnancy-related conditions, genetic information, or protected veteran’s status. The University does not discriminate on the basis of sex in the education program or activity that it operates, as required by Title IX and 34 CFR part 106. The requirement not to discriminate in education programs or activities extends to admission and employment. Inquiries about the application of Title IX and its regulations may be referred to the Title IX Coordinator, to the Department of Education, Office for Civil Rights, or both._

_To request a reasonable accommodation for a disability or if you or someone you know has experienced discrimination or sexual misconduct including sexual harassment, you may contact the Director/Title IX Coordinator in the Office of Equal Opportunity and Affirmative Action:_

_Director/ Title IX Coordinator_

_Office of Equal Opportunity and Affirmative Action ( OEO /AA)_

_383 University Street, Level 1 OEO Suite_

_Salt Lake City, UT 84112_

_801-581-8365_

[email protected]_

_Online reports may be submitted at_ **oeo.utah.edu**

_For more information:_

https://www.utah.edu/nondiscrimination/

_To inquire about this posting, email:_

[email protected]

_or call 801-581-2300._

_The University is a participating employer with Utah Retirement Systems (“URS”). Eligible new hires with prior URS service, may elect to enroll in URS if they make the election before they become eligible for retirement (usually the first day of work). Contact Human Resources at (801) 581-7447 for information. Individuals who previously retired and are receiving monthly retirement benefits from URS are subject to URS’ post-retirement rules and restrictions. Please contact Utah Retirement Systems at (801) 366-7770 or (800) 695-4877 or University Human Resource Management at (801) 581-7447 if you have questions regarding the post-retirement rules._

_This position may require the successful completion of a criminal background check and/or drug screen._

_https://safety.utah.edu/safetyreport This report includes statistics about criminal offenses, hate crimes, arrests and referrals for disciplinary action, and Violence Against Women Act offenses. They also provide information about safety and security-related services offered by the University of Utah. A paper copy can be obtained by request at the Department of Public Safety located at 1658 East 500 South._