• Sr Marketing Specialist - Email Marketing (Hybrid)

    Exelon (Washington, DC)


    Who We Are

     

    We're powering a cleaner, brighter future.

     

    Exelon is leading the energy transformation, and we're calling all problem solvers, innovators, community builders and change makers. Work with us to deliver solutions that make our diverse cities and communities stronger, healthier and more resilient.

     

    We're powered by purpose-driven people like you who believe in being inclusive and creative, and value safety, innovation, integrity and community service. We are a Fortune 200 company, 19,000 colleagues strong serving more than 10 million customers at six energy companies -- Atlantic City Electric (ACE), Baltimore Gas and Electric (BGE), Commonwealth Edison (ComEd), Delmarva Power & Light (DPL), PECO Energy Company (PECO), and Potomac Electric Power Company (Pepco).

     

    In our relentless pursuit of excellence, we elevate diverse voices, fresh perspectives and bold thinking. And since we know transforming the future of energy is hard work, we provide competitive compensation, incentives, excellent benefits and the opportunity to build a rewarding career.

     

    Are you in?

     

    Primary Purpose

    PRIMARY PURPOSE OF POSITION

    A unique opportunity to lead, develop, and implement all aspects of email marketing campaigns for BGE including programs such as energy efficiency, customer operations and brand. This person will partner with marketing teams and internal departments to innovate, design and deliver marketing automation strategies that engage customers with opportunities to participate in BGE programs and initiatives. This role will also require collaboration with and oversight of external email vendors, ensuring strategy and quality of email marketing efforts meet brand standards.

    Primary Duties

    PRIMARY DUTIES AND ACCOUNTABILITIES

    + Develop, manage and implement multiple email marketing plans supporting Company programs with residential, business and public sector customers.

    + Develop and manage email marketing plan tactics and manage email marketing vendors supporting development and execution of tactics.

    + Manage program email marketing budgets including budget development, invoice processing, accruals and forecasting.

    + Help develop and leverage best practice and market research to achieve email marketing plan objectives.

     

    Job Scope

    JOB SCOPE

    Position will work across multiple departments, Company executives and external stakeholders to manage multiple marketing plans.

    Minimum Qualifications

    MINIMUM QUALIFICATIONS

    + Bachelor's degree in Marketing or other relevant field

    + 4-7 years relevant experience or equivalent

    + Strong oral and written communication skills

    + Strong leadership and project management skills

    + In lieu of a degree, 6-9 years of relevant experience

    Preferred Qualifications

    PREFERRED QUALIFICATIONS

    • Experience working on B2B and B2C email marketing programs which includes content building, campaign automation, testing strategies, segmentation and working with CRM.

    • Strong marketing automation background with the ability to work across large organizations to accomplish strategic tasks

    • Experience with marketing stack applications including Oracle Marketing Cloud, Monday.com, CRM and others.

    • Ability to partner with internal & external teams to manage system integrations.

    • Experience with vendor management, project management and quality assurance reviews for email.

    • Working knowledge of HTML · Direct experience working on digital marketing campaigns

    • Strong attention to detail and ability to work in a fast-paced environment

     

    Benefits

    Benefits

    + Annual salary will vary based on a candidate’s skills, qualifications, experience, and other factors: $82,400.00/Yr. – $113,300.00/Yr.

    + Annual Bonus for eligible positions: 15%

    + 401(k) match and annual company contribution

    + Medical, dental and vision insurance

    + Life and disability insurance

    + Generous paid time off options, including vacation, sick time, floating and fixed holidays, maternity leave and bonding/primary caregiver leave or parental leave

    + Employee Assistance Program and resources for mental and emotional support

    + Wellbeing programs such as tuition reimbursement, adoption and surrogacy assistance and fitness reimbursement

    + Referral bonus program

    + And much more

     

    Note: Exelon-sponsored compensation and benefit programs may vary or not apply based on length of service, job grade, job classification or represented status. Eligibility will be determined by the written plan or program documents.

     

    Exelon is proud to be an equal opportunity employer and employees or applicants will receive consideration for employment without regard to: age, color, disability, gender, national origin, race, religion, sexual orientation, gender identity, protected veteran status, or any other classification protected by federal, state, or local law. If you are an individual with a disability and need an accommodation to complete the application, please email us at [email protected].