• Channel Marketing Manager (Hybrid)

    Cella Inc (Smithfield, RI)


     

    Audience Strategy & Design: Collaborate with marketing and business partners to understand audience requirements and shape solution for each requested audience, based on what is possible from a data perspective.

     

    Audience Execution & Management: Build single use and scalable, reusable audiences; ensure flawless execution by instituting robust QC checks; Deliver audiences using the appropriate CDP and ensure timely delivery and coordination with channel and business partners.

    Qualifications:

    BA/BS degree is required, an MBA is desired.

     

    Experience: 5+ years of experience in one or more of the following areas: audience/campaign management, database marketing, customer segmentation, data mapping or customer data platform implementation.

     

    Experience working with data & analytics teams and technology teams to launch innovative marketing for a large and/or regulated company.

     

    Proficient in working with structured databases and fluency in SQL.

     

    Prior hands-on experience with Customer Data Platform (preferred platforms - SimonAI, Twilio Segment); ability move from planning to hands-on keyboard audience development.

     

    Adept at working with multiple sources of data and identifying the best way to connect data sets.

     

    Knowledge and expertise to partner with Marketing colleagues to design and implement targeted marketing campaigns.

     

    Experience in owned channel marketing, audience management, metadata management and the major marketing platforms (Salesforce (including CRM And Salesforce Marketing Cloud), Adobe, Google, etc.)

     

    Highly collaborative and enjoy working in a highly matrixed environment.

     

    Attention to details, program management skills, ability to multi-task and prioritize.

     

    Ability to articulately communicate technical concepts to non-technical partners.

     

    Ability to thrive in a fast-paced environment and are easily adaptable to change and able to lead team members through change.

     

    JOBID: JN -112025-116294#LI-CELLA#LI-MN1#PLEqual Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact [email protected] offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility). This posting is open for thirty (30) days.