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The Senior Vice President (SVP) – Markets at Health Alliance Plan (HAP) is a high-impact opportunity to shape the growth and product strategy for HAP, an organization committed to delivering exceptional, accessible care. This is a pivotal role responsible for driving enterprise-wide membership and revenue growth through bold strategy, market insight, and product innovation. Reporting directly to the HAP President, the SVP, Markets provides executive leadership at HAP to drive revenue growth, market expansion, product diversification that align with organizational goals and strategic plans. Working closely with the executive leadership team, the SVP develops and implements strategies to meet and exceed membership and revenue targets through innovative products, pricing, market segmentation, and strategic partnerships. This leader coordinates business processes across Business Development, Commercial Sales, Government Programs, Product and Community Outreach to optimize effectiveness. Represents HAP in the community and various Henry Ford Health forums while fostering and building strong relationships. Serves as HAP’s public face to advance its position as a leading regional health plan.

Key Responsibilities:

Enterprise Growth Leadership

+ Serves as a key member of the Executive Leadership Team responsible for overall business performance and organizational growth.

+ Develops and leads a comprehensive growth strategy that integrates commercial, Medicare, Medicaid, and Government lines of business to expand HAP’s market footprint and revenue base.

+ Leads and aligns Business Development, Commercial Sales, Government Programs, and Product Development to achieve enterprise growth goals.

+ Oversees business forecasting, and execution of initiatives that drive membership growth, customer acquisition, and retention across all markets.

+ Partners with internal teams to support the strategic plan for all sales and business development.

Sales & Distribution

+ Directs all distribution channels, including broker/consultant networks, direct sales, and strategic partnerships, to optimize reach and effectiveness.

+ Establishes sales targets, incentive structures, and performance metrics that drive accountability and results across the sales organization.

+ Ensures seamless coordination and execution of new business quotes, renewals, and pricing strategies in collaboration with internal teams.

+ Strengthens relationships with consultants, producers, and key employer groups to position HAP as a partner of choice.

+ Leads all member retention efforts across all lines of business.

Product Strategy & Innovation

+ Oversee product, ensuring new offerings are responsive to customer needs, financially sound, and aligned with market trends.

+ Partners with Finance, Underwriting, and Actuarial teams to develop competitive pricing and ensure profitable product portfolios.

+ Advances innovation across product lines, including self-insured, rental network, and ancillary offerings, to enhance HAP’s competitive position.

+ Collaborates with Population Health, Clinical Operations, and Care Management to align growth initiatives with value-based care strategies.

Partnerships & Market Development

+ Cultivates strategic partnerships, joint ventures, and affiliations that expand HAP’s reach and capabilities.

+ Leads enterprise business development efforts that position HAP for sustained growth in an evolving healthcare landscape.

+ Represents HAP within the community, industry forums, and government channels to strengthen brand visibility and advocacy.

+ Supports HAP’s relationship with Henry Ford Health and other system partners to drive integration and enterprise-wide growth initiatives.

Talent & Culture

+ Builds and maintains a high-performing, accountable, and engaged growth organization.

+ Partners with Human Resources to assess, recruit, and develop top talent across sales and business development functions.

+ Fosters a culture of performance, collaboration, and continuous improvement with emphasis on customer service excellence and results orientation.

+ Provides leadership in collective bargaining processes related to sales functions in collaboration with Human Resources.

Strategic Financial Management

+ Collaborates with the CFO to ensure growth strategies align with financial performance targets and compliance requirements.

+ Oversee development of budgets, KPIs, and operational plans that drive financial sustainability and growth.

+ Monitors market trends and competitor dynamics to proactively adapt strategy and maintain market leadership.

Qualifications & Experience

+ Bachelor’s degree required; advanced degree in business, health administration, or related field preferred.

+ Minimum 15 years of progressive leadership experience in health insurance, managed care, or related industries with a proven record of driving sales and revenue growth.

+ Demonstrated success leading multi-line product portfolios and complex distribution channels.

+ Strong financial acumen with the ability to develop and execute operational and strategic plans.

+ Experience building and maintaining senior-level relationships with employer groups, producers, consultants, unions, and community leaders.

+ Proven success developing and executing growth strategies in highly competitive and regulated environments.

+ Demonstrated leadership in mergers, acquisitions, joint ventures, or strategic partnerships.

+ Experience working in diverse, urban markets strongly preferred.

Additional Information

+ Organization: HAP (Health Alliance Plan)

+ Department: EXECUTIVE OFFICE

+ Henry Ford Health Location: HAP (Health Alliance Plan)

+ Shift: Day Job

+ Union Code: Not Applicable

Additional Details

This posting represents the major duties, responsibilities, and authorities of this job, and is not intended to be a complete list of all tasks and functions. It should be understood, therefore, that incumbents may be asked to perform job-related duties beyond those explicitly described above.

Overview

Henry Ford Health partners with millions of people on their health journey, across Michigan and around the world. We offer a full continuum of services – from primary and preventative care to complex and specialty care, health insurance, a full suite of home health offerings, virtual care, pharmacy, eye care and other health care retail. With former Ascension southeast Michigan and Flint region locations now part of our team, Henry Ford’s care is available in 13 hospitals and hundreds of ambulatory care locations. Based in Detroit, Henry Ford is one of the nation’s most respected academic medical centers and is leading the Future of Health: Detroit, a $3 billion investment anchored by a reimagined Henry Ford academic healthcare campus. Learn more at henryford.com/careers .

Benefits

The health and overall well-being of our team members is our priority. That’s why we offer support in the various components of our team’s well-being: physical, emotional, social, financial and spiritual. Our Total Rewards program includes competitive health plan options, with three consumer-driven health plans (CDHPs), a PPO plan and an HMO plan. Our team members enjoy a number of additional benefits, ranging from dental and eye care coverage to tuition assistance, family forming benefits, discounts to dozens of businesses and more. Employees classified as contingent status are not eligible for benefits.

Equal Employment Opportunity/Affirmative Action Employer

Equal Employment Opportunity / Affirmative Action Employer Henry Ford Health is

committed to the hiring, advancement and fair treatment of all individuals without regard to

race, color, creed, religion, age, sex, national origin, disability, veteran status, size, height,

weight, marital status, family status, gender identity, sexual orientation, and genetic information,

or any other protected status in accordance with applicable federal and state laws.