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What You'll Do

Are you passionate about digital analytics and data-driven digital optimization? Do you love digging into behavioral analytics and channel performance? We are looking for an experienced Digital Analyst to join our Performance & Analytics team in Enterprise Marketing Operations! Through in-depth analysis, action-oriented insights, and data storytelling, you’ll play a key role in helping marketers understand campaign performance and maximize efficiency.

As a Performance Marketing Analyst, you will help translate marketing and social media goals into sustainable measurement strategies, analyze performance, provide recommendations, and help evolve how we measure success in a vast digital environment. You will partner closely with campaign managers, business leaders, and technology partners to enable scalable measurement solutions and drive campaign results.

To be successful in this role, you will need to have: An understanding of omni-channel marketing campaign strategy; Analytical expertise across web and digital journeys; in-depth knowledge about success and optimization of social strategies; Strong consulting and influencing abilities.

Responsibilities will include:

+ Campaign analytics and insights: Analyze performance across paid and owned channels to evaluate campaign effectiveness, audience engagement, and conversion performance.

+ Measurement strategy: Consult with marketing partners to understand their campaign goals and marketing executions and how those translate into measurable requirements.

+ Data storytelling: Translate complex and multi-channel data into clear narratives that highlight key trends, learnings, and recommendations.

+ Performance management: Partner with marketing channel teams to define KPIs, establish benchmarks, and track progress against goals.

+ Cross-functional collaboration: Work closely with Execution owners, Data enablement, Technology, and Media teams to ensure accurate data capture, tagging, and data integration across channels.

Operating at the intersection of financial services and technology, Principal builds financial tools that help our customers live better lives. We take pride in being a purpose-led firm, motivated by our mission to make financial security accessible to all. Our mission, integrity, and customer focus have made us a trusted leader for more than 140 years!

Who You Are

+ achelor’s degree in Business Analytics, Marketing, or equivalent experience

+ 2+ years of experience in measuring marketing campaigns across web and social channels.

+ Proven ability to gather and translate marketing data requirements into actionable solutions—defining target audiences, collaborating with technical teams, and managing timelines and resources through the data lifecycle.

+ Proficient understanding of data layers, tagging strategies, and custom metric structures.

+ Demonstrated analytical and problem-solving skills, with the ability to see both technical details and the broader business context.

+ Detail-oriented and able to communicate effectively to stakeholders across greatly varied degrees of technical range.

+ Experience with Google Marketing Platform, Behavior Analytics platforms, and Social Media Management solutions preferred.

Salary Range Information

Salary ranges below reflect targeted base salaries. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation for all roles will be based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer.

Salary Range (Non-Exempt expressed as hourly; Exempt expressed as yearly)

$71250 - $95950 / year

Time Off Program

Flexible Time Off (FTO) is provided to salaried (exempt) employees and provides the opportunity to take time away from the office with pay for vacation, personal or short-term illness. Employees don’t accrue a bank of time off under FTO and there is no set number of days provided.

Pension Eligible

Yes

Work Environments

This role is hiring in Des Moines, IA and offers in-office and hybrid (blending at least three office days in a typical workweek) work arrangements.

Work Authorization/Sponsorship

At this time, we're not considering applicants that need any type of immigration sponsorship (additional work authorization or permanent work authorization) now or in the future to work in the United States. This includes, but IS NOT LIMITED TO: F1-OPT, F1-CPT, H-1B, TN, L-1, J-1, etc. For additional information around work authorization needs please use the following links.

Nonimmigrant Workers (https://www.uscis.gov/working-in-the-united-states/temporary-nonimmigrant-workers) and Green Card for Employment-Based Immigrants (https://www.uscis.gov/green-card/green-card-eligibility/green-card-for-employment-based-immigrants)

Investment Code of Ethics

For Principal Asset Management positions, you’ll need to follow an Investment Code of Ethics related to personal and business conduct as well as personal trading activities for you and members of your household. These same requirements may also apply to other positions across the organization.

Experience Principal

At Principal, we value connecting on both a personal and professional level. Together, we’re imagining a more purpose-led future for financial services – and that starts with you. Our success depends on the unique experiences, backgrounds, and talents of our employees. And we support our employees the same way we support our customers: with comprehensive, competitive benefit offerings crafted to protect their physical, financial, and social well-being. Check out our careers site (https://www.principal.com/about-us/careers) to learn more about our purpose, values and benefits.

Principal is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Posting Window

We will accept applications for 3 full days following the Original Posting Date, after which the posting may remain open or be removed based upon applications received. If we choose to post the job again, we will accept additional applications for at least 1 full day following the Most Recently Posted Date. Please submit applications in a timely manner as there is no guarantee the posting will be available beyond the applicable deadline.

Original Posting Date

11/5/2025

Most Recently Posted Date

11/5/2025