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The Analyst, Marketing (Digital Media Performance) manages and optimizes paid digital media campaigns, collaborates with cross-functional teams, analyzes performance data, and presents insights to leadership. Position works hybrid based in San Juan, PR.

MAJOR DUTIES & RESPONSIBILITIES:

+ Execute, monitor, and optimize paid media campaigns across search, social, programmatic, affiliates, and display.

+ Partner with Content Marketing and Creative Team to A/B test messaging and creative.

+ Collaborate with Analytics Team in the creation of dashboards and reports to track campaign ROI, CPA, and funnel conversion rates.

+ Support development of attribution models and provide insights for channel mix optimization.

+ Conduct competitive benchmarking and recommend bid/budget adjustments based on performance.

+ Collaborate with the Marketing Technology Team to ensure clean tagging, UTMs, and automation setup.

+ Prepare performance reports and present insights to leadership.

+ Stay up to date with digital trends.

+ Other duties may be assigned.

EDUCATION AND EXPERIENCE:

+ Bachelor’s degree in Marketing, Advertising, Communications, or related field required.

+ Two (2) to three (3) years of hands-on experience with Google Ads, Meta Ads, and programmatic platforms required. Experience with Google Analytics, Data Studio, Looker, or Power BI is highly desirable. Experience running A/B and multivariate tests preferred.

+ Familiarity with marketing automation/CRM tools is a plus.

+ Minimum education and experience required can be substituted with the equivalent combination of education, training and experience that provides the required knowledge skills and abilities.

+ Proficiency in MS Office (Excel, Outlook, Word) and other business applications required.

+ Fully bilingual - Spanish and English (verbal and written) required.

#LI-Hybrid

WORK AUTHORIZATION & ELEGIBILITY:

+ Legally authorized to work in the US is required. This position is of indefinite duration and requires candidates to have permanent or ongoing work authorization.

+ Employee is responsible for maintaining eligible work authorization throughout his tenure with the organization.

Oriental is an Equal Opportunity Employer (EEO/Affirmative Action for Veterans/Workers with Disabilities)

Recruitment Privacy Statement (https://orientalbank.com/assets/pdfs/recruitment\_privacy\_policy\_statement.pdf)

Compliance Posters

#LI-Hybrid

This may be the opportunity to change your life and take your career to the next level.

Oriental is a great place to work, grow and develop. Each employee is key in the company's success. Our team consists of an excellent group of people and we believe you could be one of them. We offer you the opportunity to work and be part of an organization that is dedicated to progress. We offer diverse employment opportunities that go from internships to executive positions. We recognize that our employees are the most important asset of our company, which is why we foster an environment of collaboration, based on trust and mutual respect. Our selection process promotes equal employment opportunity and does not discriminate on grounds of sex, color, age, social status, religious beliefs, veteran status or disability. Included is reference material including our recruitment privacy policy and any relevant labor laws we abide to:

Compliance_Posters / Labor Laws (https://orientalbank.com/assets/pdfs/compliance\_posters.pdf)

Recruitment Privacy Policy Statement

Esta puede ser la oportunidad que cambie tu vida y lleve tu carrera profesional a otro nivel.

Oriental es un gran lugar para trabajar, crecer y desarrollarse. Cada empleado es nuestro factor clave en el éxito de la compañía. La mejor gente del mundo trabaja aquí y creemos que podrías ser uno de ellos. Oriental te ofrece la oportunidad de trabajar y ser parte de una organización que se dedica al progreso. En Oriental ofrecemos diversas oportunidades de empleo, que van desde internados hasta puestos directivos. Reconocemos que nuestros empleados son el activo más importante de nuestra compañía, es por esto que fomentamos un ambiente de colaboración, basado en la confianza, el respeto mutuo, al valorar las diferencias de cada empleado. Nuestro proceso de selección es uno que promueve la igualdad de oportunidades en el empleo y no discrimina por razón de sexo, color, edad, condición social, creencias religiosas, condición de veterano o incapacidad. A continuación material de referencia incluyendo nuestra política de privacidad y leyes laborales aplicables:

Afiches de Cumplimiento/ Leyes Laborales (https://orientalbank.com/assets/pdfs/compliance\_posters.pdf)

Política de Privacidad de Reclutamiento