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Marketing Insights Researcher, Business
- Meta (New York, NY)
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Summary:
The Marketing Insights team seeks to understand the needs, experiences, behaviors, and attitudes of our users and customers to maximize the value Meta can deliver across our platforms and services. Our team are experts in research technique and practice, but our differentiator is how we act as full-stack partners to help identify and actualize the marketing strategies that connect people and businesses to meaningful experiences.We’re hiring a Marketing Researcher to partner with the Growth Marketing and Scaled Solutions organization within our Business Marketing team. In this role, you will partner with multiple internal teams including Product Marketing, Sales, Data Science, Design, and Analytics teams to plan, build, and lead primary marketing research with advertising partners to leverage business to business insights to drive marketing strategy. This person will be asked to demonstrate leadership, critical thinking, and strategic execution.
Required Skills:
Marketing Insights Researcher, Business Responsibilities:
1. Design and execute quantitative and qualitative research to support decision-making, strategic planning and shape marketing/brand strategies, campaign development, product development, retail/channel strategy
2. Translate research findings into actionable insights with clear recommendations
3. producing highly effective communication that motivates people to apply learnings in marketing and across the organization
Minimum Qualifications:
Minimum Qualifications:
4. 4+ years of research experience
5. Proven experience in shaping data focused marketing campaigns and product launches from definition to execution, with a focus on shaping strategy, driving alignment, and delivering business outcomes
6. Experience spotting ambiguity and asking questions to resolve the issue
7. Experience in qualitative and quantitative research and applying findings in a business context to inform decision-making
Preferred Qualifications:
Preferred Qualifications:
8. 3+ years of relevant experience working with agencies, and large advertisers
9. Demonstrated experience of understanding of the digital advertising landscape and specifically with Meta’s suite of advertising and measurement products
10. Proven experience navigating ambiguity, identifying strategic problems to solve, setting priorities, and driving learning agendas with minimal guidance
11. Experience with media planning decision making and analytics
Public Compensation:
$103,000/year to $162,000/year + bonus + equity + benefits
**Industry:** Internet
Equal Opportunity:
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [email protected].
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