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General Information

Job Title: Project Manager, Events & Experiences

Function: Group (corporate) Creative Services

Reporting to: Director, Events & Experiences

Job Dimension: No full-time direct reports, but responsible for overseeing project teams

Who We Are

Smurfit Westrock is a global leader in sustainable paper and packaging. We operate in 40 countries with more than 500 packaging converting operations and 62 paper mills. We offer an unparalleled portfolio of innovative packaging solutions, including corrugated and consumer packaging, to Bag-in-Box® packaging and point-of-sale displays. With the circular economy at the core of our business, we use renewable, recyclable and recycled materials to create sustainable packaging solutions. As a trusted partner to companies across the world, Smurfit Westrock is dedicated to creating efficient and scalable paper and packaging solutions to help solve complex packaging challenges. We are committed to delivering meaningful value for shareholders, customers, employees and the communities where we operate.

Key Responsibilities

Event Strategy Planning:

* Develop comprehensive plans for events, considering coordination, budgeting and timelines.

* Collaborate with internal and external stakeholders, vendors and suppliers to ensure smooth event operations.

* Responsible for creating and maintaining event briefs and presentations; leading and coordinating pre- and post-event meetings.

* Contribute to the analysis of programs and makes recommendations for event re-alignment, changes and participation level for future events.

* Responsible for management of vendor relationships.

Marketing and Promotion:

* Defines KPIs (key performance indicators) and support pre- and post-show activations.

* Develop strategies with the business, commercial and marketing teams for promoting events through various channels such as social media, email campaigns, sponsorships and partnerships.

* Conduct research on segments, end-markets, and channels to ensure execution of thoughtful and successful communications around and during experiences.

* Coordinate with colleagues to ensure samples and solutions are represented in the events activation space.

* Responsible for lead collection at events (when applicable.)

Budget Management:

* Create and manages budgets for events, ensuring cost-effectiveness and adherence to financial guidelines.

* Negotiate pricing and contracts with vendors to secure favorable terms and pricing.

* Negotiate and execute contracts for large- and small-scale events while utilizing our shipping and coordination partners.

* Responsible for staying within budget parameters outlined, maintains event budgets, including expenses for each event.

Stakeholder communication:

* Communicate with executive level (C-suite/SVP/VP/Director level) stakeholders, vendors and sponsors.

* Coordinate thought leadership program together with Marketing and Communications for major events, ensuring speaker tactics and coordination are secured.

On-Site Management:

* Oversee the on-site event operations, including set-up, registration, and coordination of activities.

* Responsible for coordinating show services, meeting show deadlines and budgets related to event activities.

* Engage with leads and prospects at the shows, while managing all information collection and reporting of leads post-events.

Evaluation and Improvement:

* Conduct post-event evaluations to analyze successes and areas for improvement, implementing changes for future events.

* Work with the Demand Generation team to ensure viable leads are being processed into the CRM (Customer Relationship Management) system.

* Implement changes and enhancements based on feedback to continuously improve future events.

Creativity and Innovation:

* Bring creativity to the planning process by introducing unique and engaging elements to enhance the overall experience.

* Partner with Creative Services to support the development of design assets and layouts for physical space, including brand activation ensuring alignment with global strategy.

Risk Management:

* Identify and addresses potential risks, develops contingency plans to ensure the smooth execution of events.

* Adhere to venue\u2019s guidelines for operation of staff and equipment on-site.

Compliance:

* Ensure compliance with legal and safety regulations throughout the planning and execution of events.

Skills and Experience

The ideal candidate has proven experience in event planning and management and:

* Is extremely organized, detail and deadline oriented, able to handle multiple priorities concurrently and works gracefully under pressure

* Has excellent communication and interpersonal skills, and is creative and innovative in event design

* Works well with a cross-functional team, builds relationships, is proactive, flexible and a problem solver.

* Has budgeting and negotiation skills and experience

* Bachelor\u2019s degree in Event Management, Marketing, Hospitality, or a related field.

* 5+ years of experience in event management or hospitality industry

* Experience with CRM (Salesforce, Marketo, etc.)

* Proficient in Microsoft Programs including Excel, PowerPoint, Word, Office

* Knowledge working in Monday.com is a plus

* Travel required 30 - 45%

Smurfit Westrock (NYSE:SW) is a global leader in sustainable paper and packaging solutions. We are materials scientists, packaging designers, mechanical engineers and manufacturing experts with a shared purpose: Innovate Boldly. Package Sustainably. Guided by our values of safety, loyalty, integrity, and respect, we use leading science and technology to move fiber-based packaging forward.

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status or other characteristics protected by state or federal law.